While some within the healthcare loop may have tired of the endless accolades heaped upon Google, it's hard to overestimate the influence of the world's biggest brand on health. Indeed, health—and attempting to solve some of the most vexing problems associated therewith—ranks high on Google's list of priorities, according to Blair. "The real tipping point for us has been the intersection of wearables and wireless Internet and the velocity of mobile technology. It's moving us from point-of-care to care-everywhere," he explains, adding that Google believes that the country is experiencing "macro changes" across the entire healthcare system. "Seeking health information is now the third-most-logged consumer activity on the Web, after email and search. People are on a huge quest."
It goes without saying that Google is monitoring all aspects of, well, monitoring. That includes fitness wearables, of course, but also the activities of organizations like Teddy the Guardian, an Eastern European company that manufactures a plush teddy bear with heat sensors that can track children's vital signs in pediatric hospitals. It also includes Google's collaboration with Novartis on contact lenses that act as glucose monitors for diabetes patients. "We're seeing changes in all walks of everyday life. We're working across the spectrum," Blair says.