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Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

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The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Blogs may smooth ups, downs of breast cancer: study

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For women suffering from breast cancer, online tools appeared to be helpful in battling depression, a randomized trial showed.

New MedPage editor wants to give more clinicians a voice

New MedPage editor wants to give more clinicians a voice

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Reuters Health's former executive editor has plans for cultivating a broader, richer experience for MedPage Today readers. He's already got a list of writers he's looking to recruit.

Remedy Health buys HealthCentral, promises broader ad reach

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Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.

Roche-sponsored blog pushes HPV test in UK

Roche-sponsored blog pushes HPV test in UK

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Roche, which is launching an HPV test, is sponsoring a blog by a UK healthcare reporter chronicling the process of getting a pap smear.

Much ado about mommy bloggers, mobile apps and paid posts

Much ado about mommy bloggers, mobile apps and paid posts

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An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play online PR.

Social media initiatives help build relationships

For the past three years, my colleagues and I in the Johnson & Johnson corporate communication group have been taking steps to get the company more involved with the social web.

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