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Blog
Remedy Health buys HealthCentral, promises broader ad reach
Marc Iskowitz
November 29, 2011
Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.
Roche-sponsored blog pushes HPV test in UK
Matthew Arnold
June 07, 2011
Roche, which is launching an HPV test, is sponsoring a blog by a UK healthcare reporter chronicling the process of getting a pap smear.
Much ado about mommy bloggers, mobile apps and paid posts
Matthew Arnold
March 02, 2011
An Abbott iPhone app is drawing attention to the practice of compensating bloggers for app reviews, as some call into question the ethics of pay-for-play online PR.
Social media initiatives help build relationships
Marc Monseau July 15, 2009
For the past three years, my colleagues and I in the Johnson & Johnson corporate communication group have been taking steps to get the company more involved with the social web.
MM&M Awards 2011 HIghlights
The Best MM&M Awards Ever!
MM&M Awards Photos
Most Popular
Most Emailed
Most Recent
Elsevier begins outreach as push-back on publisher threatens to widen
Patient Education: Vying for Attention
Industry group releases digital best practices
Jobson Medical files for chapter 11 debt relief
P&G signals plans to cut ad costs by shifting to digital media
MM&M Therapeutic Focus: Cardiovascular
AstraZeneca announces more layoffs, Q4 results
Komen, caught up in the culture wars, nurses damaged brand
DDR on DTC: Spiriva
Merck results buoyed by sales of Januvia franchise
Jobson Medical files for chapter 11 debt relief
Elsevier begins outreach as push-back on publisher threatens to widen
Industry group releases digital best practices
P&G signals plans to cut ad costs by shifting to digital media
Merck results buoyed by sales of Januvia franchise
MM&M Therapeutic Focus: Cardiovascular
Allergan scrubs some doc-payment data, spares med-ed grants
Patient Education: Vying for Attention
Headliner: Fred Wilkinson, Watson Pharmaceuticals
Amylin reports Q4 sales slump, touts Bydureon potential
Pharma had third-most layoffs in Jan 2012
Amylin reports Q4 sales slump, touts Bydureon potential
Digital think tank: Pharma Touchpoints
Case study—Nuvigil: Pay for Play
Gamification: Game On
Regulatory updates: First Glimmer of Guidance?
Website development: 5 Steps to Walk the Web Walk
Mobile: Get Smart
Overview: A Movable Feast
Click here to see the 2012 Interactive Guide
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