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Brand Spotlight

Marketing like Mad Men

Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged
 

The Tango Lesson

Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas.
 

5 reasons to employ a patient-focused strategy

If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand.
 

5 ways to get your focus back

In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track.
 

4 reasons to invite your agency behind closed doors

Should your agency be a part of the review process? Here are some reasons why your answer to that question should be "yes."
 

Agency secrets I wish I'd known as a brand manager

Treating your agency with respect—relying on its creativity, expertise, and problem-solving abilities—can help you attain long-term success for your brand. Here are three key lessons.
 

4 secrets of reaching physicians online

By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
 

Before you hit send!

A quick, last-minute editorial check before pressing Send can save biotech brand managers from embarrassing errors, omissions and redundancies in their e-mails. Here's a useful checklist.
 

7 questions to ask BEFORE you hire an agency

Selecting the right internal and external team members will give you the strategic partners to launch your brand successfully. But do you know what to ask your candidates? Here are a few questions to get you started.
 

How to push the promo without getting a letter

FDA and medical/legal teams can present many obstacles to developing a bold biotech brand. The challenge is to be creative and to push limits while staying within the strict confines of pharma promotion. So how do you do that?
 

The top color mistakes brand managers make

Over time, the color that you choose for your brand may become as important to physician and patient recognition as the brand name itself. Consider the symbolism and theories behind the hues.
 
ALL CONTENT SPONSORED BY DUDNYK, EDITED AND APPROVED BY MM&M

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Dudnyk Contributors
Frank X. Powers
President

Ellen Schneider
Vice President, Professional Services

Christopher Tobias, PhD
EVP, Chief Scientific Officer; Director of Business Development

Laurie Bartolomeo
Creative Director

Becky Bodenner
SVP, Creative Director

Michele Mayne
Associate Creative Director, Copy

Drew Desjardins
SVP, Account Managment and Strategic Planning

Kristin Morris
Copy Supervisor

Patricia Malone
SVP, Creative Director, Copy

Marielle R Albanese
Copywriter
Resource Center
Creative Beat
Get the skinny on stock photography
Six tips for adding vigor to your writing
Tools and More
7 questions to ask BEFORE you hire an agency
5 steps to your best presentation ever
Stop quantifying qualitative research!
Knitting for biotech brand managers
Style for your biotech brand