How the story told in the recent hit film can help put the job of healthcare marketers in a new light.
These days, an effective email strategy goes far beyond composing and sending. Here are few tips to make sure your email message gets across no matter what kind of device is used to read it.
Over time, the color that you choose for your brand may become as important to physician and patient recognition as the brand name itself. Consider the symbolism and theories behind the hues.
Social listening can be a great source of information—if you know the right way to listen. Here are 5 free tools to help you get a handle on how your brand is coming across via social media.
Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged
Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas.
If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand.
In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track.
Should your agency be a part of the review process? Here are some reasons why your answer to that question should be "yes."
By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
A quick, last-minute editorial check before pressing Send can save biotech brand managers from embarrassing errors, omissions and redundancies in their e-mails. Here's a useful checklist.
Treating your agency with respect—relying on its creativity, expertise, and problem-solving abilities—can help you attain long-term success for your brand. Here are three key lessons.
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