The Paris-based pharma company debuted a brand campaign and signature last week.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.
Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.
She is director of OTC brand marketing at Dr. Reddy's Laboratories.
Susan Sweeney has earned a reputation for such pragmatism and attentiveness to the things that really matter.