Brand Marketing

Sanofi asks the world 'How are you?' in latest corporate branding campaign

Sanofi asks the world 'How are you?' in latest corporate branding campaign

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The Paris-based pharma company debuted a brand campaign and signature last week.

Is your brand's voice, male, female, human or mineral?

Is your brand's voice, male, female, human or mineral?

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The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.

Giant brings on new brand experience lead, as Armstrong departs

Giant brings on new brand experience lead, as Armstrong departs

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Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.

How Lauren Schulz is shaping Dr. Reddy's OTC brands

How Lauren Schulz is shaping Dr. Reddy's OTC brands

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She is director of OTC brand marketing at Dr. Reddy's Laboratories.

From diversity to pricing issues, BMS marketing chief strikes a balance

From diversity to pricing issues, BMS marketing chief strikes a balance

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Susan Sweeney has earned a reputation for such pragmatism and attentiveness to the things that really matter.