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 Brand Positioning

Armstrong brand has life beyond cycling, experts say

October 22, 2012

Lance Armstrong's story is about more than cycling. PR and brand experts weighed in on how they would safeguard his cancer foundation's reputation.
 

Genentech's mind-tapping science moves needle on Pulmozyme, Tamiflu

March 28, 2012

Genentech is thinking outside the traditional focus group to understand patients, helping address the long-standing business challenges of adherence and brand preference, the firm says.
 

Advertising as dating game: It's the brand.com where things get serious

October 05, 2011

A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers.
 

ICC Lowe rebrands, expands global footprint

June 02, 2011

Interpublic Group's Lowe & Partners has rebranded its global healthcare network from Lowe Healthcare Worldwide to ICC Lowe, MM&M has learned.
 

To dial down DTC, let companies collaborate on ads, says ex-Merck exec

February 10, 2011

A former Merck exec says it's time to wind down the DTC arms race by letting companies with brands in competitive categories collaborate on disease awareness advertising.
 

Just call it LLNS: LyonHeart roars no more

September 14, 2010

The agency formerly known as LyonHeart is going back to its maiden name ahead of the rollout of a new Omnicom healthcare agency network.
 

GfK unveils BEAT to position brands

July 15, 2009

GfK launched Brand BEAT (Brand Equity Assessment & Tracking), a complete package of healthcare-specific brand positioning diagnostic tools for measuring the cognitive and emotional strengths of a brand.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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