Advertising as dating game: It's the where things get serious


A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like sites to woo consumers. sites for sleep aids and ED drugs drive scripts

By led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.

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Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.