Brandon Seeyle, Marketing Product Manager, Medivation

Brandon has been in the biotech / healthcare industry for over 12 years. He spent almost 10 of those years actually on the IT side of things in support of the sales and marketing endeavors at Amgen and Medivation. While in IT, he worked to enable better tracking of web activities in order to measure the effectiveness of campaigns, a variety of sales productivity measures and mobile applications, and finally lead a team of developers and analysts working on an agile development platform to enhance the capabilities of our salesforce and marketing teams. While partnering with the marketing team, Brandon realized that his skillset is actually a nice fit for the skillset needed in a digital marketer, and made the shift over to the dark side just over 2 years ago. More and more, digital is playing a key role in the role of a product marketer, and Brandon is enjoying the skillset and knowledge gained from his experience in IT in the execution of the marketing strategy.

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