Breast Cancer

Pfizer palbociclib news divides investors

Pfizer palbociclib news divides investors

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Sunday's data readout has divided the Street between the enthusiastic and the disappointed. The key reason: progression-free survival gains were not as high as anticipated.

Quest joins breast cancer gene-testing market

The diagnostics firm is undercutting Myriad's cost by almost $1,000.

Breast cancer risk awareness shown lagging

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Researchers surveying 21 Long Island mammography centers found that women do not know their risk.

Business briefs: GSK, Otsuka, Roche and Gilead

GSK seeks a new ovarian cancer indication for Votrient; a bill that would extend exclusivity for some combination drugs is introduced in Congress; Otsuka's tolvaptan gets a thumbs-down from an FDA advisory committee; NICE rejects Roche's Perjeta; India tosses Herceptin patents; and China revokes Gilead's patent on Viread

Agency speeds Perjeta's bid to move into pre-op setting

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The FDA granted the breast-cancer med "priority review" designation for use in an earlier line of therapy.

Business briefs: Medtronic, AMA, Komen, GSK, Lilly, AZN

Studies undercut Medtronic spine treatment benefit, AMA wars over obesity classification, Komen gets a new CEO, GSK offloads thrombosis meds, Lilly gains diabetes treatment, AZN chooses new site

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

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A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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