Brittaney Kiefer

Most Recent Articles by Brittaney Kiefer

Cannes awards entries fall by a fifth in watershed year

Cannes awards entries fall by a fifth in watershed year

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The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe's temporary withdrawal and partly to their decision to restructure the awards programme.

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Always ad '#LikeAGirl' returns to fight girls' fear of failure

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Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Sex, chocolate, and disability: What marketers can learn from Mars' Maltesers campaign

Sex, chocolate, and disability: What marketers can learn from Mars' Maltesers campaign

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The latest TV campaign from Mars features a woman with cerebral palsy joking about her love life.