Business briefs: Teva; CDC

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Teva is sponsoring an adherence campaign for MS patients fronted by country singer Clay Walker. The “Stick With It” campaign is anchored in a Facebook page, and aims to raise awareness of Relapsing-Remitting MS and the importance of keeping to treatment regimens. Teva will contribute a dollar to MS research for every “Like” the page gets – up to $25,000.

Meryl Streep features in a series of PSAs urging people to get screened for colorectal cancer. The campaign, sponsored by the Entertainment Industry Foundation and the CDC, kicked off on today's episode of Katie! Streep was inspired to get screened by Katie Couric, whose husband died of the disease at age 42.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.