Business briefs: Teva; CDC

Share this article:

Teva is sponsoring an adherence campaign for MS patients fronted by country singer Clay Walker. The “Stick With It” campaign is anchored in a Facebook page, and aims to raise awareness of Relapsing-Remitting MS and the importance of keeping to treatment regimens. Teva will contribute a dollar to MS research for every “Like” the page gets – up to $25,000.

Meryl Streep features in a series of PSAs urging people to get screened for colorectal cancer. The campaign, sponsored by the Entertainment Industry Foundation and the CDC, kicked off on today's episode of Katie! Streep was inspired to get screened by Katie Couric, whose husband died of the disease at age 42.

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.