Cadient builds "From Philly to Boston with Love" campaign

Share this article:
Cadient builds "From Philly to Boston with Love" campaign
Cadient builds "From Philly to Boston with Love" campaign
In the wake of the Boston Marathon bombing, Cadient Group built the “From Philly to Boston with Love” fundraiser around the Blue Cross Broad Street Run. “As a runner, you appreciate the purity of running and the senselessness of this act,” said Cadient president and CEO Steve Wray. Cadient's effort included a logo for the run's Facebook page, the hashtag #philly2boston and a $10,000 gift to The One Fund Boston. In addition to registering 18 million media impressions, it got many of the 40,000 runners to wear red socks or compression sleeves.
Share this article:

Email Newsletters

More in Features

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.