Cadient builds "From Philly to Boston with Love" campaign

Share this article:
Cadient builds "From Philly to Boston with Love" campaign
Cadient builds "From Philly to Boston with Love" campaign
In the wake of the Boston Marathon bombing, Cadient Group built the “From Philly to Boston with Love” fundraiser around the Blue Cross Broad Street Run. “As a runner, you appreciate the purity of running and the senselessness of this act,” said Cadient president and CEO Steve Wray. Cadient's effort included a logo for the run's Facebook page, the hashtag #philly2boston and a $10,000 gift to The One Fund Boston. In addition to registering 18 million media impressions, it got many of the 40,000 runners to wear red socks or compression sleeves.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.