CAHG establishes one 'seamless' shop

Share this article:
The Omnicom company formerly known as Corbett Accel Healthcare Group has devolved from a network into an agency, folding all of its once-independent agencies into one shop under the CAHG umbrella.
The shop said it was seeking to fulfill client expectations for a “seamless agency.” CAHG brands subsumed under the new identity include flagship full-service shop Corbett, promotional med ed shop Accel, clinical trials enrollment firm Iris, e-CRM and digital shop Kinect and launch agency Surge, as well as genomic science unit Potentia. LinQ will continue as an independent entity “to support CAHG and its clients through deployment of technology-inspired studio solutions.”
As part of the reorganization, the network named seven partners: former chief talent officer Phila Broich; Elaine Eisen, formerly president of Corbett Worldwide Healthcare Communications; ex-strategic planning and new ventures head Suri Harris; former CFO Dennis Hoppe; former Surge president Carleen Kelly; former LinQ managing director Tony Morello; and ex-chief creative officer Robin Shapiro. All will report to CEO Scott Cotherman.
“The new integrated structure takes advantage of the firm's dominant presence in New York and Chicago, the two most important markets for healthcare marketing communications talent in the US,” the firm said in a statement. “CAHG's clients expect the agency to custom-configure teams from across geographies, assembling the best talent in service to their brands and customer markets. CAHG's new, seamless agency approach makes this more of a reality than ever before.”
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?