CAHG establishes one 'seamless' shop
The shop said it was seeking to fulfill client expectations for a “seamless agency.” CAHG brands subsumed under the new identity include flagship full-service shop Corbett, promotional med ed shop Accel, clinical trials enrollment firm Iris, e-CRM and digital shop Kinect and launch agency Surge, as well as genomic science unit Potentia. LinQ will continue as an independent entity “to support CAHG and its clients through deployment of technology-inspired studio solutions.”
As part of the reorganization, the network named seven partners: former chief talent officer Phila Broich; Elaine Eisen, formerly president of Corbett Worldwide Healthcare Communications; ex-strategic planning and new ventures head Suri Harris; former CFO Dennis Hoppe; former Surge president Carleen Kelly; former LinQ managing director Tony Morello; and ex-chief creative officer Robin Shapiro. All will report to CEO Scott Cotherman.
“The new integrated structure takes advantage of the firm's dominant presence in New York and Chicago, the two most important markets for healthcare marketing communications talent in the US,” the firm said in a statement. “CAHG's clients expect the agency to custom-configure teams from across geographies, assembling the best talent in service to their brands and customer markets. CAHG's new, seamless agency approach makes this more of a reality than ever before.”