Calif. office gives Heartbeat a place for conflicts

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Heartbeat Ideas now has a sister agency. A full-service Los Angeles office, Heartbeat West, has opened, said parent company Drumbeat Digital in a formal announcement. 

As first reported in MM&M, Heartbeat West debuted in the spring with five employees. The office will service conflicts and deliver multichannel marketing. Details on leadership are still being worked out, said a source.

“Opening a sister company is a natural progression in our development, one that creates new, more intimate opportunities to innovate with ambitious West Coast clients,” said Bill Drummy, founder of Drumbeat Digital and CEO of Heartbeat Ideas, in a statement. 

Heartbeat West plans to move to larger space by the end of the year, the statement added.

Drummy started Heartbeat Digital in 1998. The agency rebranded as Heartbeat Ideas last year.

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