Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change
The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.
The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.
Images that dramatize physical problems with an almost nightmarish spin make for compelling brand messages in six top-notch advertisements
How Shire's new campaign seeks to help diabetics start off on the right foot
The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.
Novo redoubled its Victoza marketing efforts after a recent setback, and that's made things tougher for GLP-1 rivals Bristol-Myers Squibb and AstraZeneca.
The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.
23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.
Print reaches readers when they are engaging with ideas. These ads show how to make that connection pay off.
Whether serious or humorous, the right "line" can stand alone, transcend the need for an accompanying visual, and become iconic in its own right.
If pharma advertising can stimulate gut instincts—with contrasts like before/after, risky/safe, with/without—it will be more effective
When a solution to a manageable condition is combined with an inspirational consumer insight, healthcare marketing can deliver a laugh along with an indelible message
Taking a look at who different pharmacies are, or maybe who they want us to think they are, today
Audrey Fleisher, VP, Group Creative Director at Digitas Health
Taking a look at some creative approaches agencies have taken to help make a product jump off the page
There's a fine line between those who win the Gold and Silver Awards and those who don't. Here are a few MM&M Awards Finalists who deserve a second look.
Orphan medicine is anything but me-too. But is the work?
Ads that engage and hold a patient employ the 3 P's: Personification, Personalization, and Projection.
Does big spending by the industry on TV ads translate into outstanding creative? Not always.
Adam Kline, EVP, Group Creative Director at JUICE Pharma Worldwide.
Abby Mansfield, SVP, Creative Director at Topin & Associates.
Five campaigns that do a great job of connecting with pain sufferers in unique and creative ways.
A look at some ads that break out of the comfort zone and think beyond just desiging to fit fair balance
Consumer work that creatively breaks the healthcare barriers and, most importantly, drives customers to act
Six useful Apple IOS apps that likely met with little resistance from the legal team
Helayne Spivak of Saatchi & Saatchi Wellness looks at some recent print ads that take a smart and original approach to their material
Some current campaigns in oncology—with one example from the consumer world—that raise awareness and educate in a provocative and compelling manner
Unbranded campaigns provide an effective approach to creating a meaningful disruption in the marketplace, and give your agency another outlet to showcase its strategic, scientific, and creative prowess.
Individual brands may be sluggish at leveraging the power of branded or unbranded channels, but on the corporate level they're tuning in. Here are a few standouts.