Drugmakers and celebrities partner to raise diabetes awareness

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It's National Diabetes Month, and drugmakers and celebrities have come together to raise awareness of the disease and share personal experiences. Diabetes is the seventh-leading cause of death in the United States, affecting more than 30 million Americans, according to the American Diabetes Association. About 1.5 million Americans are diagnosed with the condition every year.

Here are three campaigns that use celebrities to heighten diabetes awareness..

See also: Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

Campaign: Call the Warrior
Company: DexCom
Celebrities: Derek Theler, Jordan Morris, Eric Paslay, Ryan Reed, Kris Freeman

This month, glucose monitoring system developer DexCom launched the social-media campaign “Call of the Warrior,” on which it partnered with celebrities who represent the “warrior” theme. They include Seattle Sounders soccer player Jordan Morris, country singer Eric Paslay, NASCAR driver Ryan Reed, Olympic cross country skier Kris Freeman, and actor Derek Theler. The latter was recently cast in Marvel's upcoming TV series “New Warriors.”

The campaign started with Theler's Facebook post, encouraging viewers to #WarriorUp.
“Diabetes is challenging, but it doesn't hold me back,” said Theler, who has Type 1 diabetes, in a Facebook video. “A ‘Warrior Call' is whatever you want it to be. It's how you face a challenge, a call of courage, a scream at the top of your lungs…whatever you call it, we're telling diabetes that we're not backing down.”

For every “Warrior Call” photo or video posted in November on Facebook or Instagram with the hashtag #WarriorUp, DexCom will make a donation to a diabetes charity. Last year, the FDA approved the company's continuous glucose monitoring system.

Campaign: For Your Sweetheart
Companies: Eli Lilly, Boehringer Ingelheim
Celebrity: Angela Bassett

Actress Angela Bassett shares her personal connection with diabetes in the Eli Lilly/Boehringer Ingelheim “For Your Sweetheart” campaign, which aims to raise awareness of the risk of heart disease among diabetes patients. Bassett's mother, who died in 2014 from heart disease, had type 2 diabetes. Her uncle Ralph Gilbert also suffers from the condition.

“As someone with several loved ones who have diabetes, I can't believe that I didn't know that they're two to four times more likely to develop cardiovascular disease,” Bassett said, sitting next to her uncle.

The campaign includes a quiz on ForYourSweetHeart.com to learn about type 2 diabetes. The drugmakers have pledged to donate up to $25,000 to patient-advocacy organizations.

Lilly and BI market SGLT2 inhibitor Jardiance, which received FDA approval last year and is indicated for lowering the risk of cardiovascular death in adult patients with type 2 diabetes and cardiovascular disease.

Campaign: #T2DPledge
Company: Janssen
Celebrity: Mike Golic

Janssen and former NFL player and ESPN host Mike Golic took to Twitter to urge followers to eat healthy and stay active. In a video posted on his Twitter page, Golic told viewers to take the T2DPledge to keep type 2 diabetes under control.

Golic uses Janssen's Invokana for the treatment of type 2 diabetes.

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