Podcast: AstraZeneca's "Take it from a fish"
Host: Jaimy Lee, news editor, MM&M
Guest: Rob Rogers, co-CEO Americas, Sudler & Hennessey, and 2015 Lions Health pharma jury president
More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
The Every Try Counts campaign to change how smokers see their last attempt to quit.