The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.
Opdivo's marketing campaigns need to both market to and educate consumers about the new immunotherapy cancer treatment.
How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising..
In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.
The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.
The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.
The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.
The company said adult women between the ages of 50 and 70 are most likely to share content on the social media platform.
For Mother's Day, the agency gives job-hunters a way to proudly display maternity leave as a full-time job.
The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members
Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign
The drugmaker hopes its emojis will raise awareness about treatment options for constipation.
Excedrin jumped at the chance to help relieve an angry fan's headache when he missed opening day of the New York Mets season due to train delays.
The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.
Allergan's national vision-loss-prevention campaign, See America, has brought on rapper Common as a celebrity spokesman.