Pfizer campaign aims to keep boomers healthy

Pfizer campaign aims to keep boomers healthy

Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

Drugmakers and celebrities partner to raise diabetes awareness

Drugmakers and celebrities partner to raise diabetes awareness

Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

The CDC has launched the first wave of its awareness campaign about prescription opioids.

Sanofi asks the world 'How are you?' in latest corporate branding campaign

Sanofi asks the world 'How are you?' in latest corporate branding campaign

The Paris-based pharma company debuted a brand campaign and signature last week.

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.

Nonprofits focus attention on metastatic breast cancer this October

Nonprofits focus attention on metastatic breast cancer this October

Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.

How Walgreens overcomes 'consumer complacency' during flu-shot season

How Walgreens overcomes 'consumer complacency' during flu-shot season

In the 2015-16 flu season, more than 145 million doses were distributed by manufacturers, according to the Centers for Disease Control and Prevention, but only 41% of American adults received a vaccine.

How a cancer nonprofit is using Comic Con in bid for new donors

How a cancer nonprofit is using Comic Con in bid for new donors

DKMS worked with Marino on PR for the campaign and with Area 23 on its Comic Con booth.

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.

New Cologuard ad tries humor to make colon screening accessible

New Cologuard ad tries humor to make colon screening accessible

Exact Sciences has found success by marketing Cologuard in ads airing on networks like MSNBC, CNN, and Fox News.

American Cancer Society: 'We are more than just a research organization'

American Cancer Society: 'We are more than just a research organization'

The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

The Royal College of Psychiatrists kicked off a six-week student recruitment campaign with a national media push and an emotive film voiced by patient testimony.

Allergan recruits Deion Sanders to get men to use Botox

Allergan recruits Deion Sanders to get men to use Botox

The company is looking to expand the marketing of its blockbuster cosmetic drug.

Allergan and SNL's Vanessa Bayer tackle birth control questions with humor

Allergan and SNL's Vanessa Bayer tackle birth control questions with humor

The pharma company's Know Your Birth Control campaign is running for six months.

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.