Luxottica looks to 360 video to highlight childhood vision

Luxottica looks to 360 video to highlight childhood vision

When the vision company needed to demonstrate to parents the plight of children struggling to see, it turned to Olson 1to1 and a 360 video to tell the story.

Biogen recruits Jamie-Lynn Sigler for Tecfidera campaign

Biogen recruits Jamie-Lynn Sigler for Tecfidera campaign

TV actress Jamie Lynn Sigler shares her experience using the multiple-sclerosis drug in the branded campaign.

How Duchesnay USA got over the Kardashian marketing bump

How Duchesnay USA got over the Kardashian marketing bump

The drugmaker still views Instagram as a viable marketing platform, however.

Marvel creates superheroes suffering from bowel disease for Takeda campaign

Marvel creates superheroes suffering from bowel disease for Takeda campaign

Takeda launched four new superheroes whose lives have been touched by inflammatory bowel disease (IBD), with the help of PR agency Ketchum.

How Excedrin brought VR to drug marketing with The Migraine Experience

How Excedrin brought VR to drug marketing with The Migraine Experience

While VR is only just getting started, some marketers are already embracing its potential to offer an immersive experience for far-off future campaigns.

Why Excedrin embraced the headache of a contentious election season

Why Excedrin embraced the headache of a contentious election season

Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September.

Ascension begins hospital-rebranding push

Ascension begins hospital-rebranding push

Ascension worked with several Omnicom agencies on the rebranding push, including FleishmanHillard and Siegel & Gale.

Alexion uses superheroes, social media to raise rare-disease awareness

Alexion uses superheroes, social media to raise rare-disease awareness

Alexion launched a new superhero-themed awareness campaign to draw attention to four rare diseases that its products treat.

Novartis sets out to debunk misconception that only smokers get lung cancer

Novartis sets out to debunk misconception that only smokers get lung cancer

Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations.

Shire taps Jennifer Aniston for awareness campaign as it enters the eye care market

Shire taps Jennifer Aniston for awareness campaign as it enters the eye care market

The drugmaker expects the multi-channel initiative to lay its foundation in the ophthalmology market.

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."

Cleveland Clinic aims to get guys talking in first men's health campaign

Cleveland Clinic aims to get guys talking in first men's health campaign

The Cleveland Clinic has launched its first national men's health campaign, MENtion It, to encourage men to be more proactive about their health.

One year on: Inside Bayer's effort to get prostate cancer patients to speak up

One year on: Inside Bayer's effort to get prostate cancer patients to speak up

Bayer recently tapped Ken Griffey Sr. and Ken Griffey Jr. — the first father-son duo to be inducted into the Baseball Hall of Fame — as spokespeople.

DTC ads for Opdivo face further backlash

DTC ads for Opdivo face further backlash

Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading.

Cigna's first global brand campaign targets expats

Cigna's first global brand campaign targets expats

The campaign will run in an integrated digital marketing format using channels such as Facebook, Twitter, and Youtube.