Allergan ramps up promotion for new rosacea drug

Allergan ramps up promotion for new rosacea drug

The drugmaker began advertising for Rhofade on Facebook in early August.

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.

Ancestry's first work from Droga5 makes a bold statement about America's diversity

Ancestry's first work from Droga5 makes a bold statement about America's diversity

The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.

Pfizer celebrates the faces behind its vaccines with documentary

Pfizer celebrates the faces behind its vaccines with documentary

The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.

Standing out in crowded cancer market

Standing out in crowded cancer market

Opdivo's marketing campaigns need to both market to and educate consumers about the new immunotherapy cancer treatment.

How Zicam made the most of TV's cold season

How Zicam made the most of TV's cold season

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising..

Allergan reaches the masses via unbranded Botox Facebook page

Allergan reaches the masses via unbranded Botox Facebook page

In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.

How should pharma market to millennials?

How should pharma market to millennials?

The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.

23andMe partners with 'Despicable Me 3' for first movie partnership

23andMe partners with 'Despicable Me 3' for first movie partnership

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

Advocacy groups add a shade of resistance to Pride celebrations

Advocacy groups add a shade of resistance to Pride celebrations

The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.

Following Tymlos approval, Radius uses Facebook to educate about osteoporosis

Following Tymlos approval, Radius uses Facebook to educate about osteoporosis

The company said adult women between the ages of 50 and 70 are most likely to share content on the social media platform.

Mother New York fills resume gaps with 'The Pregnancy Pause'

Mother New York fills resume gaps with 'The Pregnancy Pause'

For Mother's Day, the agency gives job-hunters a way to proudly display maternity leave as a full-time job.

How Truth Initiative grew an online community

How Truth Initiative grew an online community

The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members

Bayer's Claritin campaign encourages time outdoors

Bayer's Claritin campaign encourages time outdoors

Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign

Facing a competitive market, Synergy looks to stand out with unbranded emojis

Facing a competitive market, Synergy looks to stand out with unbranded emojis

The drugmaker hopes its emojis will raise awareness about treatment options for constipation.