The best and worst pharma celebrity moments
Photo credit: Donkey/Hotey/Creative Commons
People not aware of the risk-information component of pharma marketing often call out the industry's ads for their leaden language (one fine recent example: “Do not take Victoza… if you are allergic to Victoza or any of its ingredients”). And heaven knows the industry is itself to blame for some of the dopier recurring imagery in its DTC spots, like models clad in white linen riding horses on a deserted stretch of pristine beach.
But nowhere is the potential for stepping in it, so to speak, more pronounced than when a brand hires a celebrity to do its bidding. To that end, we present to you our picks for the best and worst moments in celebrity healthcare spokespersonship—plus a few more that, frankly, we can't find anywhere on the Internet.