Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
Only 2.6% of board members in Standard & Poor's 1,500 firms have marketing experience.
Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.
Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.
Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.
The CDC has launched the first wave of its awareness campaign about prescription opioids.
The Paris-based pharma company debuted a brand campaign and signature last week.
From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.
Rapp's Nic Climer examines the tension in tragedy and darkness.
Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.
The communications team, led by Jeff Winton, is again researching Astellas' reputation for an updated picture on where the campaign has gotten them so far.
In the 2015-16 flu season, more than 145 million doses were distributed by manufacturers, according to the Centers for Disease Control and Prevention, but only 41% of American adults received a vaccine.
DKMS worked with Marino on PR for the campaign and with Area 23 on its Comic Con booth.
The health insurance startup launched a campaign this week that urges people to get covered.
Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.
Exact Sciences has found success by marketing Cologuard in ads airing on networks like MSNBC, CNN, and Fox News.
What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
The Royal College of Psychiatrists kicked off a six-week student recruitment campaign with a national media push and an emotive film voiced by patient testimony.
The company is looking to expand the marketing of its blockbuster cosmetic drug.
HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.
The pharma company's Know Your Birth Control campaign is running for six months.
News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.
Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.
The copywriter and the art director come together to inform, spark hope, and create a path forward.
The drugmaker began advertising for Rhofade on Facebook in early August.
An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.