Campaigns

Pfizer campaign aims to keep boomers healthy

Pfizer campaign aims to keep boomers healthy

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Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

6 Corporate Pharma Sites that Offer Strong User Experiences

6 Corporate Pharma Sites that Offer Strong User Experiences

It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.

A Road Map for Your Campaign

A Road Map for Your Campaign

Only 2.6% of board members in Standard & Poor's 1,500 firms have marketing experience.

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

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Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.

Drugmakers and celebrities partner to raise diabetes awareness

Drugmakers and celebrities partner to raise diabetes awareness

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Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.

Former HealthCare.gov comms staffers fill in for the government with ACA campaign

Former HealthCare.gov comms staffers fill in for the government with ACA campaign

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Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

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The CDC has launched the first wave of its awareness campaign about prescription opioids.

Sanofi asks the world 'How are you?' in latest corporate branding campaign

Sanofi asks the world 'How are you?' in latest corporate branding campaign

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The Paris-based pharma company debuted a brand campaign and signature last week.

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

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From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

Phoenix House tries to change the perception of rehab

Phoenix House tries to change the perception of rehab

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The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

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Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.

6 Campaigns Using Emotion to Boost Organ Donations

6 Campaigns Using Emotion to Boost Organ Donations

Rapp's Nic Climer examines the tension in tragedy and darkness.

Nonprofits focus attention on metastatic breast cancer this October

Nonprofits focus attention on metastatic breast cancer this October

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Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.

Astellas turns to 'corporate branding 2.0'

Astellas turns to 'corporate branding 2.0'

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The communications team, led by Jeff Winton, is again researching Astellas' reputation for an updated picture on where the campaign has gotten them so far.

How Walgreens overcomes 'consumer complacency' during flu-shot season

How Walgreens overcomes 'consumer complacency' during flu-shot season

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In the 2015-16 flu season, more than 145 million doses were distributed by manufacturers, according to the Centers for Disease Control and Prevention, but only 41% of American adults received a vaccine.

How a cancer nonprofit is using Comic Con in bid for new donors

How a cancer nonprofit is using Comic Con in bid for new donors

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DKMS worked with Marino on PR for the campaign and with Area 23 on its Comic Con booth.

Oscar Health launches open enrollment campaign, as funding is slashed for ACA ads

Oscar Health launches open enrollment campaign, as funding is slashed for ACA ads

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The health insurance startup launched a campaign this week that urges people to get covered.

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

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Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.

New Cologuard ad tries humor to make colon screening accessible

New Cologuard ad tries humor to make colon screening accessible

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Exact Sciences has found success by marketing Cologuard in ads airing on networks like MSNBC, CNN, and Fox News.

Why Educating the Board about Your Latest Campaign Matters

Why Educating the Board about Your Latest Campaign Matters

What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.

American Cancer Society: 'We are more than just a research organization'

American Cancer Society: 'We are more than just a research organization'

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The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

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The Royal College of Psychiatrists kicked off a six-week student recruitment campaign with a national media push and an emotive film voiced by patient testimony.

Allergan recruits Deion Sanders to get men to use Botox

Allergan recruits Deion Sanders to get men to use Botox

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The company is looking to expand the marketing of its blockbuster cosmetic drug.

6 Campaigns That Value the Visual

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

Allergan and SNL's Vanessa Bayer tackle birth control questions with humor

Allergan and SNL's Vanessa Bayer tackle birth control questions with humor

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The pharma company's Know Your Birth Control campaign is running for six months.

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

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News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Always ad '#LikeAGirl' returns to fight girls' fear of failure

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Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

6 Campaigns That Celebrate the Union of Copy and Art

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

Allergan ramps up promotion for new rosacea drug

Allergan ramps up promotion for new rosacea drug

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The drugmaker began advertising for Rhofade on Facebook in early August.

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

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An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.