The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.
Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand's audience feel obligated to act.
Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.
The billionaire recently stepped down as chairman of Vivendi.
HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.
Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled "Synchronized HCP and consumer campaigns: At the point of care and beyond."
Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we've found more sophisticated ways to visualize illness and injury.
What happens in the world of Facebook cannot be ignored in pharma marketing. It increasingly lives in a world of data that is highly sensitive and must be managed well.
Industry opponents say the end is nigh for pharma's ability to deduct expenses for consumer drug advertising, but those who've found their calling in healthcare comms ought to have something to say about that.
More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
The Department of Veteran Affairs issued an RFI at the end of November for a nationwide healthcare professional recruitment campaign.
Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors
Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
The Every Try Counts campaign to change how smokers see their last attempt to quit.
Rather than talking at them, we need to design with and for them.
Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine
It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.
Only 2.6% of board members in Standard & Poor's 1,500 firms have marketing experience.
Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.
Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.
Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.
The CDC has launched the first wave of its awareness campaign about prescription opioids.
The Paris-based pharma company debuted a brand campaign and signature last week.
From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.
Rapp's Nic Climer examines the tension in tragedy and darkness.
Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.