Campaigns

DCI Donor Services takes the morbid out of organ donation

DCI Donor Services takes the morbid out of organ donation

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The organization worked with Finn Partners to create the #BeTheGift campaign.

Teva launches chronic disease patient website Life Effects

Teva launches chronic disease patient website Life Effects

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The website is part of Teva's rebranding efforts, which began in March.

'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

'300' director Zack Snyder takes Leukemia & Lymphoma Society campaign in bolder direction

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The Beating Cancer Is in Our Blood brand positioning was developed with Oberland.

6 campaigns using real patients as advocates for orphan drugs

6 campaigns using real patients as advocates for orphan drugs

Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand's audience feel obligated to act.

Havas 'co-operating with authorities' following Bolloré arrest

Havas 'co-operating with authorities' following Bolloré arrest

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Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.

Vincent Bolloré arrested as part of probe into corruption allegations

Vincent Bolloré arrested as part of probe into corruption allegations

The billionaire recently stepped down as chairman of Vivendi.

How and why the #KeeptheCare initiative came to be

How and why the #KeeptheCare initiative came to be

HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.

How Adapt Pharma tackled the opioid crisis head on

How Adapt Pharma tackled the opioid crisis head on

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The firm's Narcan product is more than just a lifesaving treatment for opioid overdose. It's a brilliant, salient campaign, as well.

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled "Synchronized HCP and consumer campaigns: At the point of care and beyond."

6 campaigns visualizing pain in sophisticated, provocative ways

6 campaigns visualizing pain in sophisticated, provocative ways

Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we've found more sophisticated ways to visualize illness and injury.

The Cambridge Analytica mess: What does it mean for pharma?

The Cambridge Analytica mess: What does it mean for pharma?

What happens in the world of Facebook cannot be ignored in pharma marketing. It increasingly lives in a world of data that is highly sensitive and must be managed well.

Will the real patient advocate please stand up?

Will the real patient advocate please stand up?

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Industry opponents say the end is nigh for pharma's ability to deduct expenses for consumer drug advertising, but those who've found their calling in healthcare comms ought to have something to say about that.

6 Campaigns Driving Better Behavior

6 Campaigns Driving Better Behavior

More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.

VA reaches out to agencies about recruitment campaign

VA reaches out to agencies about recruitment campaign

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The Department of Veteran Affairs issued an RFI at the end of November for a nationwide healthcare professional recruitment campaign.

MM&M'S most-read stories of 2017

MM&M'S most-read stories of 2017

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Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors

Cancer Research UK 'Right Now' campaign returns to highlight research impact

Cancer Research UK 'Right Now' campaign returns to highlight research impact

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Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.

FDA campaign reframes quitting for smokers

FDA campaign reframes quitting for smokers

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The Every Try Counts campaign to change how smokers see their last attempt to quit.

6 Campaigns that Talk to, Not at, Patients

6 Campaigns that Talk to, Not at, Patients

Rather than talking at them, we need to design with and for them.

Pfizer campaign aims to keep boomers healthy

Pfizer campaign aims to keep boomers healthy

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Company enlists Patti LaBelle to increase awareness for the pneumococcal pneumonia vaccine

6 Corporate Pharma Sites that Offer Strong User Experiences

6 Corporate Pharma Sites that Offer Strong User Experiences

It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.

A Road Map for Your Campaign

A Road Map for Your Campaign

Only 2.6% of board members in Standard & Poor's 1,500 firms have marketing experience.

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid

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Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.

Drugmakers and celebrities partner to raise diabetes awareness

Drugmakers and celebrities partner to raise diabetes awareness

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Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.

Former HealthCare.gov comms staffers fill in for the government with ACA campaign

Former HealthCare.gov comms staffers fill in for the government with ACA campaign

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Get America Covered is working to encourage consumers to sign up for coverage through the Affordable Care Act.

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

CDC tells opioid addiction stories with message: 'It only takes a little to lose a lot'

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The CDC has launched the first wave of its awareness campaign about prescription opioids.

Sanofi asks the world 'How are you?' in latest corporate branding campaign

Sanofi asks the world 'How are you?' in latest corporate branding campaign

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The Paris-based pharma company debuted a brand campaign and signature last week.

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

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From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

Phoenix House tries to change the perception of rehab

Phoenix House tries to change the perception of rehab

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The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

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Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.