How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising..
In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.
"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.
The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.
The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.
Oncologists more likely to prescribe drugs when receiving travel, meal payments; Tesaro reportedly considering a sale; AbbVie has best pharma reputation
The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.
The company said adult women between the ages of 50 and 70 are most likely to share content on the social media platform.
Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.
For Mother's Day, the agency gives job-hunters a way to proudly display maternity leave as a full-time job.
The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members
Claritin is fighting the "indoor epidemic" with its Be an Outsider campaign
The drugmaker hopes its emojis will raise awareness about treatment options for constipation.
Gilead receives approval to market Harvoni, Sovaldi to adolescents; OncoMed ends mid-stage trials for pancreatic cancer drug; researchers use facial recognition software to diagnose
Excedrin jumped at the chance to help relieve an angry fan's headache when he missed opening day of the New York Mets season due to train delays.
The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.
Mary Skoyles finds that DTC ads are getting better. "There's a lot of interesting work being done," she says. "There are more chances being taken."
The Xiidra marketing team attempted to move away from the standard drug commercial to shine in a new market and challenge legacy techniques.
The chief creative officer takes a look at campaigns in and outside the U.S.
Allergan's national vision-loss-prevention campaign, See America, has brought on rapper Common as a celebrity spokesman.
The new spot for its cholesterol-lowering injection debuted last week.
Linzess prescriptions increased after new DTC ads; new ACA draft is hidden from lawmakers; Roche's breast-cancer combo drug reports positive results
The drugmaker worked with creative agency BBDO and PR firm Marina Maher Communications to develop the campaign.
The drugmaker is planning a commercial boost for its HIV-prevention drug.
The aim is not only to urge people to get regular eye exams, but also to maintain good health, as many other preventable diseases like diabetes can lead to vision loss.
Each of the approaches is valid and more ambitious than a great majority of the campaigns that preceded them.
Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.
To drive the point home, the ads even feature an image of an actual case of shingles. The blistering red rash appears on-screen for several seconds.
The drugmaker previously launched an unbranded campaign about lung-cancer biomarkers.
Here are six creative campaigns that use creativity to connect with the audience.