From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.
The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.
Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.
Rapp's Nic Climer examines the tension in tragedy and darkness.
Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.
The communications team, led by Jeff Winton, is again researching Astellas' reputation for an updated picture on where the campaign has gotten them so far.
In the 2015-16 flu season, more than 145 million doses were distributed by manufacturers, according to the Centers for Disease Control and Prevention, but only 41% of American adults received a vaccine.
DKMS worked with Marino on PR for the campaign and with Area 23 on its Comic Con booth.
The health insurance startup launched a campaign this week that urges people to get covered.
Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.
Exact Sciences has found success by marketing Cologuard in ads airing on networks like MSNBC, CNN, and Fox News.
What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
The Royal College of Psychiatrists kicked off a six-week student recruitment campaign with a national media push and an emotive film voiced by patient testimony.
The company is looking to expand the marketing of its blockbuster cosmetic drug.
HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.
The pharma company's Know Your Birth Control campaign is running for six months.
News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.
Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.
The copywriter and the art director come together to inform, spark hope, and create a path forward.
The drugmaker began advertising for Rhofade on Facebook in early August.
An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.
While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.
The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.
The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.
Opdivo's marketing campaigns need to both market to and educate consumers about the new immunotherapy cancer treatment.
How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising..
In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.
"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.
The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.