Campaigns

Experts: Sprout needs to show Addyi is not Viagra for women

Experts: Sprout needs to show Addyi is not Viagra for women

Contrary to popular belief, Addyi is not the female Viagra. That's the message drug-maker Sprout must get across to doctors and patients in the coming weeks.

The FDA approves sex-drive pill, Addyi

The FDA approves sex-drive pill, Addyi

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Sprout plans to hire 200 sales reps, targeting 30,000 doctors, to accompany the drug's launch.

Allergan sales rise on "strong" DTC advertising

Allergan sales rise on "strong" DTC advertising

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Allergan executives attributed strong sales of branded products to recent investments in direct-to-consumer advertising.

Astellas to use rugby to promote prostate-cancer awareness

The drugmaker, which sells prostate-cancer treatment Xtandi, wants social-media users to help spread the word about the disease

Sanofi launches DTC campaign for Afrezza

Sanofi launches DTC campaign for Afrezza

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The "Surprise, it's insulin" campaign follows criticism of the lower-than-expected sales of the inhaled insulin since its launch in February.

Pfizer challenges Novartis OTC ad claims

Pfizer challenges Novartis OTC ad claims

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Pfizer, through the Better Business Bureau's National Advertising Division, disputes that Novartis's Theraflu 'starts to work in the body in 5 minutes.'

Belviq scripts jump on DTC, rep push

Belviq scripts jump on DTC, rep push

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Arena's recent quarter shows weight-loss drug Belviq is on the rise. It follows a DTC push and the recent addition of reps by co-marketer Eisai.

Cancer PSA features scientists

Stand Up To Cancer is kicking off a PSA that features Grammy-winner Jennifer Hudson and a Genentech scientist.

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

OPDP slaps Gilead with Untitled Letter

OPDP slaps Gilead with Untitled Letter

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The drugmaker received a notice from the advertising watchdog over promotion of hep. B treatment Viread in a sponsored link on Google AdWords.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Omega-3 drugs angle for trig-lowering awareness

Omega-3 drugs angle for trig-lowering awareness

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Celebrity endorsement, co-pay cards and online edutainment are some of the ways marketers are dueling for attention in the prescription omega-3 space.

Teachable moment for new allergy tabs

Teachable moment for new allergy tabs

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With pollen season approaching its peak, drugmakers are educating doctors on a new class of allergy tablets. It could be a while before they're made available for patients.

Ad chides Gilead "greed" over Sovaldi pricing

The AIDS Healthcare Foundation took out an ad in some WSJ editions saying the drug threatens to "break the bank."

Janssen recruits Debbie Allen for T2 Diabetes

Actress, choreographer and "So You Think You Can Dance" judge Debbie Allen has signed on to participate with the drugmaker's type 2 diabetes awareness and wellness program.

AbbVie art gallery: a glimpse into patient POV

AbbVie art gallery: a glimpse into patient POV

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AbbVie's "Perspectives—Art, Inflammation and Me," an exhibit centered around inflammatory diseases, looks to offer patient perspective through an artistic medium.

Private View: Hitting the boomer target

Private View: Hitting the boomer target

These ads take aim at the aging male population. How well do they do at hitting their target?

Private View: Meeting the chronic-disease challenge

Private View: Meeting the chronic-disease challenge

Well-conceived disease awareness communi­cations can be a powerful vehicle in establishing an urgent, emotional connection with an audience

Private View: Focusing on the "one key thing"

Private View: Focusing on the "one key thing"

These days, hitting the target in ads is ever more critical. These five ads are up to the challenge.

Private View: Sparking Conversations

Private View: Sparking Conversations

Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change

Mylan expands Get Schooled anaphylaxis tool box

Mylan expands Get Schooled anaphylaxis tool box

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The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.

Valeant leverages Rx sales force, YouTube for OTC brand

Valeant leverages Rx sales force, YouTube for OTC brand

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The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.

Private View: Tales from the Dark Side

Images that dramatize physical problems with an almost nightmarish spin make for compelling brand messages in six top-notch advertisements

Shire tackles diabetes from the bottom up

Shire tackles diabetes from the bottom up

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How Shire's new campaign seeks to help diabetics start off on the right foot

Dendreon lowers expectations, touts DTC effort

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The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.

Amped-up Victoza marketing hurts GLP-1 rivals

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Novo redoubled its Victoza marketing efforts after a recent setback, and that's made things tougher for GLP-1 rivals Bristol-Myers Squibb and AstraZeneca.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Genetic testing firm airs TV spot as part of $5M ad buy

Genetic testing firm airs TV spot as part of $5M ad buy

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23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.

Private View: Engaging Audiences with Print

Private View: Engaging Audiences with Print

Print reaches readers when they are engaging with ideas. These ads show how to make that connection pay off.

Private View: Letting the Words Tell the Story

Whether serious or humorous, the right "line" can stand alone, transcend the need for an accompanying visual, and become iconic in its own right.


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