Campaigns

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

By

From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

Phoenix House tries to change the perception of rehab

Phoenix House tries to change the perception of rehab

By

The organization rolled out a video this week as part of its Live Unaddicted campaign to change the perception of addiction treatment.

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

IntrusiveThoughts.org takes 'approachable' approach to redesign of OCD site

By

Two key creators from Ready Set Rocket share how a thoughtful execution can destigmatize mental illness.

6 Campaigns Using Emotion to Boost Organ Donations

6 Campaigns Using Emotion to Boost Organ Donations

Rapp's Nic Climer examines the tension in tragedy and darkness.

Nonprofits focus attention on metastatic breast cancer this October

Nonprofits focus attention on metastatic breast cancer this October

By

Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.

Astellas turns to 'corporate branding 2.0'

Astellas turns to 'corporate branding 2.0'

By

The communications team, led by Jeff Winton, is again researching Astellas' reputation for an updated picture on where the campaign has gotten them so far.

How Walgreens overcomes 'consumer complacency' during flu-shot season

How Walgreens overcomes 'consumer complacency' during flu-shot season

By

In the 2015-16 flu season, more than 145 million doses were distributed by manufacturers, according to the Centers for Disease Control and Prevention, but only 41% of American adults received a vaccine.

How a cancer nonprofit is using Comic Con in bid for new donors

How a cancer nonprofit is using Comic Con in bid for new donors

By

DKMS worked with Marino on PR for the campaign and with Area 23 on its Comic Con booth.

Oscar Health launches open enrollment campaign, as funding is slashed for ACA ads

Oscar Health launches open enrollment campaign, as funding is slashed for ACA ads

By

The health insurance startup launched a campaign this week that urges people to get covered.

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for Typecast

By

Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.

New Cologuard ad tries humor to make colon screening accessible

New Cologuard ad tries humor to make colon screening accessible

By

Exact Sciences has found success by marketing Cologuard in ads airing on networks like MSNBC, CNN, and Fox News.

Why Educating the Board about Your Latest Campaign Matters

Why Educating the Board about Your Latest Campaign Matters

What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.

American Cancer Society: 'We are more than just a research organization'

American Cancer Society: 'We are more than just a research organization'

By

The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

By

The Royal College of Psychiatrists kicked off a six-week student recruitment campaign with a national media push and an emotive film voiced by patient testimony.

Allergan recruits Deion Sanders to get men to use Botox

Allergan recruits Deion Sanders to get men to use Botox

By

The company is looking to expand the marketing of its blockbuster cosmetic drug.

6 Campaigns That Value the Visual

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

Allergan and SNL's Vanessa Bayer tackle birth control questions with humor

Allergan and SNL's Vanessa Bayer tackle birth control questions with humor

By

The pharma company's Know Your Birth Control campaign is running for six months.

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill

By

News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.

Always ad '#LikeAGirl' returns to fight girls' fear of failure

Always ad '#LikeAGirl' returns to fight girls' fear of failure

By

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

6 Campaigns That Celebrate the Union of Copy and Art

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

Allergan ramps up promotion for new rosacea drug

Allergan ramps up promotion for new rosacea drug

By

The drugmaker began advertising for Rhofade on Facebook in early August.

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

Gilead's educational campaign boosted HCV diagnosis rates for baby boomers

By

An unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.

Ancestry's first work from Droga5 makes a bold statement about America's diversity

Ancestry's first work from Droga5 makes a bold statement about America's diversity

By

The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.

Pfizer celebrates the faces behind its vaccines with documentary

Pfizer celebrates the faces behind its vaccines with documentary

By

The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.

Standing out in crowded cancer market

Standing out in crowded cancer market

By

Opdivo's marketing campaigns need to both market to and educate consumers about the new immunotherapy cancer treatment.

How Zicam made the most of TV's cold season

How Zicam made the most of TV's cold season

By

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising..

Allergan reaches the masses via unbranded Botox Facebook page

Allergan reaches the masses via unbranded Botox Facebook page

By

In only four months, Allergan's unbranded Facebook page for Botox has garnered 32 million brand impressions and 12,000 likes.

CDM New York's Carolyn O'Neill on 'femvertising'

CDM New York's Carolyn O'Neill on 'femvertising'

"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.

How should pharma market to millennials?

How should pharma market to millennials?

By

The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.