Campaigns

Belviq scripts jump on DTC, rep push

Belviq scripts jump on DTC, rep push

By

Arena's recent quarter shows weight-loss drug Belviq is on the rise. It follows a DTC push and the recent addition of reps by co-marketer Eisai.

Cancer PSA features scientists

Stand Up To Cancer is kicking off a PSA that features Grammy-winner Jennifer Hudson and a Genentech scientist.

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

OPDP slaps Gilead with Untitled Letter

OPDP slaps Gilead with Untitled Letter

By

The drugmaker received a notice from the advertising watchdog over promotion of hep. B treatment Viread in a sponsored link on Google AdWords.

Why the US Didn't Do Well at Lions Health

Why the US Didn't Do Well at Lions Health

A US Pharma juror's—and silver Lions Health winner's—opinion on why the Americans didn't fare well in Cannes, and tips for improvement

Omega-3 drugs angle for trig-lowering awareness

Omega-3 drugs angle for trig-lowering awareness

By

Celebrity endorsement, co-pay cards and online edutainment are some of the ways marketers are dueling for attention in the prescription omega-3 space.

Teachable moment for new allergy tabs

Teachable moment for new allergy tabs

By

With pollen season approaching its peak, drugmakers are educating doctors on a new class of allergy tablets. It could be a while before they're made available for patients.

Ad chides Gilead "greed" over Sovaldi pricing

The AIDS Healthcare Foundation took out an ad in some WSJ editions saying the drug threatens to "break the bank."

Janssen recruits Debbie Allen for T2 Diabetes

Actress, choreographer and "So You Think You Can Dance" judge Debbie Allen has signed on to participate with the drugmaker's type 2 diabetes awareness and wellness program.

AbbVie art gallery: a glimpse into patient POV

AbbVie art gallery: a glimpse into patient POV

By

AbbVie's "Perspectives—Art, Inflammation and Me," an exhibit centered around inflammatory diseases, looks to offer patient perspective through an artistic medium.

Private View: Hitting the boomer target

Private View: Hitting the boomer target

These ads take aim at the aging male population. How well do they do at hitting their target?

Private View: Meeting the chronic-disease challenge

Private View: Meeting the chronic-disease challenge

Well-conceived disease awareness communi­cations can be a powerful vehicle in establishing an urgent, emotional connection with an audience

Private View: Focusing on the "one key thing"

Private View: Focusing on the "one key thing"

These days, hitting the target in ads is ever more critical. These five ads are up to the challenge.

Private View: Sparking Conversations

Private View: Sparking Conversations

Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change

Mylan expands Get Schooled anaphylaxis tool box

Mylan expands Get Schooled anaphylaxis tool box

By

The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.

Valeant leverages Rx sales force, YouTube for OTC brand

Valeant leverages Rx sales force, YouTube for OTC brand

By

The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.

Private View: Tales from the Dark Side

Images that dramatize physical problems with an almost nightmarish spin make for compelling brand messages in six top-notch advertisements

Shire tackles diabetes from the bottom up

Shire tackles diabetes from the bottom up

By

How Shire's new campaign seeks to help diabetics start off on the right foot

Dendreon lowers expectations, touts DTC effort

By

The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.

Amped-up Victoza marketing hurts GLP-1 rivals

By

Novo redoubled its Victoza marketing efforts after a recent setback, and that's made things tougher for GLP-1 rivals Bristol-Myers Squibb and AstraZeneca.

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

By

The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Genetic testing firm airs TV spot as part of $5M ad buy

Genetic testing firm airs TV spot as part of $5M ad buy

By

23andMe aired its first TV ad Monday, in a bid to build the audience for DNA sequencing.

Private View: Engaging Audiences with Print

Private View: Engaging Audiences with Print

Print reaches readers when they are engaging with ideas. These ads show how to make that connection pay off.

Private View: Letting the Words Tell the Story

Whether serious or humorous, the right "line" can stand alone, transcend the need for an accompanying visual, and become iconic in its own right.

Private View: Communicating with contrasts

Private View: Communicating with contrasts

If pharma advertising can stimulate gut instincts—with contrasts like before/after, risky/safe, with/without—it will be more effective

Private View: Combining advertising with humor

Private View: Combining advertising with humor

When a solution to a manageable condition is combined with an inspirational consumer insight, healthcare marketing can deliver a laugh along with an indelible message

Private View: Pharmacies

Private View: Pharmacies

Taking a look at who different pharmacies are, or maybe who they want us to think they are, today

Private View: Pictures that tell a story

Private View: Pictures that tell a story

Audrey Fleisher, VP, Group Creative Director at Digitas Health

Private View: Solving communication problems

Private View: Solving communication problems

Taking a look at some creative approaches agencies have taken to help make a product jump off the page

Private View: MM&M Awards Finalists

Private View: MM&M Awards Finalists

There's a fine line between those who win the Gold and Silver Awards and those who don't. Here are a few MM&M Awards Finalists who deserve a second look.

Email Newsletters