The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?
Marketers survey the pluses and minuses of the platform's new 280-character limit.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.