"Gene therapy is a collection of small details. It's not a secret sauce."
Just landed a new job? You've got 100 days to make an impression. Here are some suggestions.
Shane Mayer, VP, client services at InTouch Solutions
Cindy Whitehead, CEO, Sprout Pharmaceuticals
MAHF 2015 Heritage Ad Awards will be given to campaigns for Bentyl, Hytrin and Navane
President, Advertising, inVentiv Health
Ruby Gadelrab. VP, commercial marketing, 23andMe
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.