At Work With: Martin O'Brien

Martin O'Brien
Martin O'Brien

MARTIN O'BRIEN
Partner, Rosetta

What was your biggest break?
My first agency position out of college was as the assistant to the CEO. Having a front row view proved very advantageous in understanding what a leadership position required.

What's the best and/or worst part of your job?
The best part of my job is coming up with innovative launch strategies. The worst part is losing a client you are heavily invested in.

How long is a typical meeting with clients?
I spend a lot of time with clients in brainstorming or planning meetings, which typically are 2-3 hours long.

Where did you go to college? Did it help you prepare for your career?
I went to Hobart & William Smith Colleges. They focused on critical thinking and writing, both of which have been invaluable in my career.

What was your greatest professional challenge?
Balancing work and family life.

What books are you reading?
I read an article recently about The Revolt of the Masses, a 1929 book by José Ortega y Gasset. The article declared it the smartest thing written about the modern digital age. I am checking it out.

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