Changing of the guard at the Med Ad Hall of Fame

The Medical Advertising Hall of Fame has elected FCB Healthcare's Tom Domanico as its new chairman, succeeding Ron Pantello, Euro RSCG Life's chief executive and a co-founder of MAHF.
Corbett Accel Healthcare Group's Scott Cotherman becomes chairman-elect and Publicis Healthcare Communication Group's Nick Colucci takes on the role of vice president. Euro RSCG Life's Diane Harri is the new treasurer.

 

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


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