MBC hires former Cadient duo Douglass and Burke

Former Cadient managing partners, Craig Douglass and Jim Burke, have joined the Philadelphia-based healthcare interactive agency,
Medical Broadcasting Company.
Burke will serve in the role of senior vice president, group management supervisor and Douglass has been named senior vice president, group creative director.                                               Burke and Douglass began their partnership in 1991 with the formation of Frontier Media Group, and continued when that company was purchased by Qwest. The pair led a management buyout in 2002 to form Cadient Group,where they served as managing partners until leaving in 2004.
In 2004, the duo formed DouglassBurke, their own consulting group, but felt there was more work to do, they said.
Past work by Burke and Douglass includes participation in online campaigns for Nexium, Levitra and Prilosec OTC
Insurer advocates pill splitting as a way to cut costs.

You must be a registered member of MMM to post a comment.

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.