MBC hires former Cadient duo Douglass and Burke
Former Cadient managing partners, Craig Douglass and Jim Burke, have joined the Philadelphia-based healthcare interactive agency,
Medical Broadcasting Company.
Burke will serve in the role of senior vice president, group management supervisor and Douglass has been named senior vice president, group creative director. Burke and Douglass began their partnership in 1991 with the formation of Frontier Media Group, and continued when that company was purchased by Qwest. The pair led a management buyout in 2002 to form Cadient Group,where they served as managing partners until leaving in 2004.
In 2004, the duo formed DouglassBurke, their own consulting group, but felt there was more work to do, they said.
Past work by Burke and Douglass includes participation in online campaigns for Nexium, Levitra and Prilosec OTC
Insurer advocates pill splitting as a way to cut costs.