MBC hires former Cadient duo Douglass and Burke

Former Cadient managing partners, Craig Douglass and Jim Burke, have joined the Philadelphia-based healthcare interactive agency,
Medical Broadcasting Company.
Burke will serve in the role of senior vice president, group management supervisor and Douglass has been named senior vice president, group creative director.                                               Burke and Douglass began their partnership in 1991 with the formation of Frontier Media Group, and continued when that company was purchased by Qwest. The pair led a management buyout in 2002 to form Cadient Group,where they served as managing partners until leaving in 2004.
In 2004, the duo formed DouglassBurke, their own consulting group, but felt there was more work to do, they said.
Past work by Burke and Douglass includes participation in online campaigns for Nexium, Levitra and Prilosec OTC
Insurer advocates pill splitting as a way to cut costs.

You must be a registered member of MMM to post a comment.

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.