Par taps MacPhee as new SVP, branded marketing and sales

Par Pharmaceuticals named John MacPhee as senior vice president, branded marketing and sales. MacPhee will be instrumental in Par's development of a new line of branded pharmaceutical products for specialty markets. He assumes marketing and sales responsibilities as Par prepares for the launch of its initial branded product, an advanced formulation of Megace(R) (megestrol acetate oral suspension). MacPhee joins from Forest Laboratories, where he was vice president of marketing for Forest Pharmaceuticals.
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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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