People news from the 03/27/07 news brief

AGENCIES Patient education marketing firm HealthEd announced the addition of Dorothy Collins as account supervisor, Tuyen Teasdale as senior art director and Dana Hays as art director. Collins will be responsible for all aspects of account management, including the conception and creation of multi-channel educational programs for HealthEd’s client portfolio. Before joining HealthEd she was account management director at Tricor Interactive. Previously, Collins worked at Patient Marketing Group in AVP roles in both program development and account management. As senior art director, Teasdale will manage overall conceptual design and development of creative initiatives for print and multimedia projects for HealthEd. Previously, Teasdale owned and operated her own company, TNT Creative Studio, with clients including Liz Claiborne Home, Palomar Medical, Jacksonville Arboretum and Gardens, The Children’s Place and CCA Global. As art director, Hays will be responsible for creating designs that support HealthEd’s patient education programs. Previously, she was a senior designer at Coyne Communications, where she worked on accounts such as Subaru Sales and Training materials, as well as XM Satellite Radio dealer materials. She also worked with BMW and Land Rover. MEDIA Aaron Wattenberg, formerly of Optimedia, has joined International Medical News Group as national account manager for Clinical Neurology News. Quadrant Medical Education (QME) has hired Gary Falcetano as director of new business development. Falcetano will be primarily responsible for medical education for Clinician Reviews. SUPPLIERS Synovate Healthcare, the healthcare arm of global market research agency Synovate, has announced the following senior promotions within its US business. Greg McMahon has been named SVP, solutions and specialisms. Lynda Levy has been promoted to head of the Princeton & Florham Park offices, Synovate Healthcare. Subhra Ghosh has been appointed to the Synovate Healthcare US Executive Committee. Gloria Chambers has been promoted to SVP, Synovate Healthcare and will take on additional responsibilities in the day to day management of Synovate Healthcare’s Princeton office in support of Levy. Laura Quinn has been promoted to SVP, heading up the custom research business of the company’s office in Mahwah, NJ. In her new capacity, Quinn will become a full-time member of the Synovate Healthcare US Executive Committee. Mark Scazafave has been promoted to SVP. Retaining his leadership of Synovate Healthcare’s US oncology monitor, Scazafave will become increasingly involved in new oncology initiatives such as the extension of the monitor to Latin America and other new services.
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