From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.
The association said it is preparing for new FDA approvals for therapies that treat central nervous system and muscular system diseases.
Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.
The successes of these pharma execs show that there's no one path to professional bliss.
Salaries are up — by a lot — and marketers are enthusiastic about their career prospects.
Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.
Execs from JWT, J&J, and DanoneWeave react to the results of a new JWT/Geena Davis Institute study.
The CEO and founder of Antidote talks about what inspired him to start the company, which recently received funding from Merck.
The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.
They are tasked with addressing an increasingly tough payer environment and ongoing criticism of the industry's drug-pricing practices.
A "seat at the table" isn't enough, says Oath's Allison Allen, in wide-ranging discussion at annual diversity conference.
Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.
Guidemark Health's Tina Fascetti offers Medela's Katie Busse advice on being a working mother in healthcare marketing.
The drugmaker tapped Mark Salyer, who previously managed Teva's respiratory business.
Incisive Health will next month welcome Francesca Scassellati Sforzolini as head of its Brussels office.
Novartis CEO Joe Jimenez to step down; Sanofi ends R&D plans for Zika vaccine; oncologists still struggle to predict metastasis
Ask the difficult and provocative questions. Lean in. Listen. Diversity and inclusion aren't just buzzwords.
The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.
She is working on commercial partnerships for the point-of-care company.
Both positions were newly created as the agency has grown over the past year.
Calman is joining the technology company as VP of comms for Watson Health.
A mentor once told him to keep learning and stay out of his comfort zone.
They are using social media campaigns, apprentice programs, and hands-on internships to recruit young, innovative talent right out of school.
O'Connor Vos has served as CEO of the WPP Health & Wellness agency since 1994.
She will also continue to serve as president of the Astellas U.S.A. Foundation.
Former Edelman executive Mary Corcoran replaces Annalise Coady, who becomes president of W2O EMEA.
Celgene and Agios secure FDA approval for AML drug Idhifa; GSK hires chief digital and technology officer; Pfizer wants tax reform before M&A engagement
Our goal is to make gender parity a priority, and to keep our spotlight trained on it.
David Musselman and Lynn Gerber are now leading sales for the company's primary care and specialty products.
Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review