Upward Move: Jose Rivera

Jose Rivera. EVP, account director, Concentric

Upward Move: Jose Rivera
Upward Move: Jose Rivera

For Jose Rivera,  Concentric's newly appointed executive vice president, account director, “a healthy level of restlessness” has been an essential quality in the growth of his career. In his new role, that restlessness will be put to the test as he oversees the agency's largest accounts.

Rivera hails from Harrison and Star, where he was responsible for Roche Genentech brands Perjeta, Avastin and Pegasys. Now, he hopes to “build out the teams” at Concentric, but cautions that it will be no simple task. “It takes intense focus to build strong brands that can communicate an integrated message across a multiplicity of platforms and stakeholders,” he says.

In building out those teams, Rivera says it is necessary to   “put people first” and understand the value of those relationships. “Once people feel you care about them and will set them up for success” he explains, “they will follow you and do their best work.”

That “people first” attitude  motivated Rivera to make his foray into healthcare. “Healthcare is intriguing because it is ever changing and affects each and every one of us,” he points out, “Being in healthcare allows you to see the fragility of the human condition and how modern science can improve the lives of people.”

For those starting out in the working world, Rivera says to “keep an open mind and approach every day as a new adventure. Being curious, humble and passionate about what you do will help you navigate even the most difficult situations. And having fun along the way will guarantee a rewarding journey.”

Rivera's adventures outside the industry, he says, are typically in faraway places. “I love hiking and traveling... looking at a beautiful blue sky and feeling nature right next to me makes me feel energized and grateful to be alive.”

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Who Needs a Gold Watch, Anyway?

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.