CDM beams Barich back to 42nd Street
Barich, who has headed CDM Princeton for 10 years, will replace Erin Ellis, who has left the agency.
In his stead, CDM Princeton will be run by Gerry McLaughlin (creative director, copy) and Ashley Schofield (creative director, art), both of whom launched the shop with Barich in 2000.
CDM Princeton has had a good year, posting 20% growth and winning five out of six pitches, including a pre-approval antiviral from Gilead and the Intuniv launch (professional and consumer) for Shire. The shop all added more business from its biggest clients, Merck and Novo Nordisk. The satellite boasts a staff of 120. CDM New York has well over 400 employees, and its New York conflict shop AgencyRx has around 140.
CDM has moved in recent years to diversify its client portfolio away from its heritage as a Pfizer shop, picking up business from Genentech, Amgen, Novartis and Novo Nordisk, though the biggest of big pharmas, headquartered right across 42nd Street from CDM, is still a major client.
Barich, who becomes managing partner, director of client services, will report to Carol DiSanto, president of CDM.