CDM fleshes out global expansion with three new shops

Share this article:
Cline, Davis & Mann acquired agencies in Paris, Milan and Montreal, fleshing out a planned global expansion that has placed CDM World Agency shops in London, Munich, Barcelona, Madrid and Sao Paolo over the past two years.

“Our initial objective was to establish world-class agencies across the top five European markets and in Brazil,” said Eric Berkeley, director of global operations for CDM Group. “These aren't affiliates. They're owned and operated agencies.”

Next stop for the network: China and Switzerland. Other markets will be accessible through technology, said Ed Wise, chairman and CEO.

“The goal is really to put systems in place where we have the technology to deliver in markets around the world, and we're going to do a lot of smaller markets through technology,” said Wise. He adds: “This is not about putting flags on the map for us. This is more about building a unified agency around the world – rather than a network, one world agency that you can access from different markets.”

In addition to the newer international offices, Omicom-owned and New York-based CDM operates offices in Princeton, NJ and Los Angeles.

Wise says the company's new sibling agencies have been surprised by the cohesiveness.

“There's been a great deal of enthusiasm from the owners of the agencies we've acquired,” said Wise. “They've all been in broken relationships with other networks.”

Opting for owning international offices owned outright instead of affiliates means the agency can “solve problems quickly and easily because we do have operational control,” said Berkeley.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Headliner: HealthSpot's teleconnected CEO

Headliner: HealthSpot's teleconnected CEO

Steve Cashman, Founder and CEO, HealthSpot

Recruitment: The New Breed

Recruitment: The New Breed

What do healthcare agencies really want when it comes to potential employees? The answer to that question is in a constant state of flux, as technologies, clients' changing demands and ...

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.