Cegedim Dendrite has announced the expansion of its Alliance Program at the eyeforpharma Sales Force Effectiveness Europe 2009 Conference in Barcelona, Spain.
Cegedim Dendrite is expanding formal partnerships with selected technology, software and consulting companies in order to provide additional capabilities and services to customers. Cegedim Dendrite a provider of customer relationship management solutions to the pharmaceutical industry.
The Alliance Program will accommodate three different types of businesses.
Technology Partners are companies that offer technology and platform solutions that support and enhance the performance of Cegedim Dendrite business applications. Software Partners are companies with software products that complement Cegedim Dendrite's applications. Consulting Partners provide a range of services associated with the optimal use of Cegedim Dendrite products and services.
Laurent Labrune, chief executive officer at Cegedim Dendrite said that an open business model —particularly partnerships with other industry leaders—fosters innovation and improved customer satisfaction. He added that Cegedim Dendrite will be building strong partnerships with other best-of-breed companies that have offerings that complement Cegedim Dendrite products and services so that the company can give its customers a technological edge in a very competitive market.
Cegedim Dendrdite officials believe that with the open model, industry-leading solutions would be enhanced by strategic alliances which would ensure the availability of complementary products and services aimed at delivering total customer satisfaction.