Celebrex ads could make a TV comeback

Share this article:
DTC ads for Celebrex could return to television as early as this summer pending negotiations underway between Pfizer and the FDA, The Chicago Tribune reports. “We plan to launch new consumer advertising sometime in the second quarter based on the outcome of discussions with the FDA,” Pfizer spokesman Jack Cox, told The Tribune. Cox did not discuss additional details of the TV ads in a report on the newspaper's Web site and was not immediately available when MM&M attempted to reach him at his New York office today. Pfizer yanked its television advertising for Celebrex in the wake of the withdrawal of Merck’s Vioxx in 2004 after studies linked long-term use to cardiovascular risks. An FDA panel later said that painkillers similar to Vioxx, known as COX- 2 inhibitors, also carried the same risks of heart attack and stroke. As a result, Pfizer withdrew its COX-2 drug Bextra from the market in April 2005. Celebrex however remains available to consumers. Last April, a DTC print ad for Pfizer’s Celebrex became a target of criticism for Congress and the consumer group Public Citizen. “While Celebrex has not been pulled from the market, its risk-benefit profile is controversial and I question whether advertising a drug like this to consumers is good for the public health,” US Representative Henry Waxman, a California Democrat, said of the print ad campaign. Global sales of Celebrex jumped 18% in 2006, exceeding $2 billion. Celebrex growth was sharp in contrast to the loss in sales the pain-relief sector experienced in 2005. Global Celebrex sales fell to $1.73 billion, down 48% compared with 2004.
Share this article:

Email Newsletters

More in News

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...

Pfizer Q2 sales slip, but still beat expectations

Pfizer Q2 sales slip, but still beat expectations

Patent losses and lost co-promotion agreements put a dent in sales.

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?