Celebrity

The year's most popular stories

The year's most popular stories

Our year-end list captures the 10 that sparked heaviest interest.

Osbourne joins Teva for "You Don't Know Jack About MS"

Osbourne joins Teva for "You Don't Know Jack About MS"

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Famous from his reality show, "The Osbournes," Jack narrates his life with MS in a web documentary series.

Business briefs: Eisai, Merck, plus another ACA delay

Eisai lobbies to push back Belviq's patent clock; a case against Paula Deen is dismissed; Merck and Avanir team up to promote Januvia; and another healthcare-reform measure is pushed back

Belushi, Savient observe Gout Awareness Day

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The actor and patient heads up a roundtable posted on the advocacy site CreakyJoints.

DePuy coaches joint pain sufferers not to delay surgery

DePuy coaches joint pain sufferers not to delay surgery

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A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.

Home HIV test maker preps TV ad fusillade, lures Pfizer marketer

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OraSure, the maker of the recently-approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch as it readies a TV ad campaign.

Sanofi snags Elizabeth Perkins for Lantus campaign

Sanofi snags Elizabeth Perkins for Lantus campaign

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Sanofi has recruited actress Elizabeth Perkins, who has type 1 diabetes, to serve as the face of its Diabetes Co-Stars awareness campaign.

Company news: Merck

ESPN anchor and former Eagles player Mike Golic will anchor Merck's type 2 diabetes disease awareness campaign Blood Sugar Basics Game Plan.

Company news: Pfizer; Celebrity-awareness-palooza

A series of emails published by the New York Times Monday is bringing renewed attention to the Cox-2 inhibitor category.

Company news: Novo Nordisk and Health Union

Company news: Novo Nordisk and Health Union

Novo Nordisk expanded its motorsports initiative, while online firm Health Union launched a mobile app designed to help patients monitor migraines.

Victoza effort featuring Southern cuisine queen Deen draws flak

Victoza effort featuring Southern cuisine queen Deen draws flak

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Novo Nordisk is courting controversy with a Victoza-branded type 2 diabetes education campaign featuring Southern-fried celebrity chef Paula Deen and her sons.

Advil Congestion effort ties traffic gridlock to cold and flu misery

Advil Congestion effort ties traffic gridlock to cold and flu misery

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Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.

Idol star caps Janssen's UGC IBD awareness contest

Idol star caps Janssen's UGC IBD awareness contest

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Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).

Jim Belushi sings the RCG blues for Savient

Jim Belushi sings the RCG blues for Savient

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Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."

Desperate Housewives' Delany to flack Pfizer's Caltrate

Desperate Housewives' Delany to flack Pfizer's Caltrate

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Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder

Kardashian to be America's Next Top Psoriasis Celebrity Spokeswoman?

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Kim Kardashian revealed she has psoriasis on Sunday, when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."

Allman to headline Merck's Tune In to Hep C awareness effort

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Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.

Merck partners with Habitat for Humanity in asthma awareness effort

Merck partners with Habitat for Humanity in asthma awareness effort

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Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.

Novartis and Amazing Race host ride tandem for MS awareness

Novartis and Amazing Race host ride tandem for MS awareness

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Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.

Generic supplier gets in the celebrity marketing game

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Celebrities signing on as spokespeople for branded pharmaceuticals is nothing new, but now a generic drug supplier is getting in the game, with actor Eric Roberts serving as a kind of corporate celebrity ambassador.

Roche maintained DTC spending on Boniva, while competitors cut back

Roche maintained DTC spending on Boniva, while competitors cut back

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Sally Field's winsome smile may have helped to curb declining sales of Roche's Boniva in 2010, but it didn't carry the drug past Warner Chilcott's Actonel, despite a substantially higher DTC spend.

Sanofi taps NBA players to assist in teen vaccine awareness

Sanofi taps NBA players to assist in teen vaccine awareness

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Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).

Boehringer Ingelheim contest seeks COPD songs

Boehringer Ingelheim contest seeks COPD songs

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Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.

Boniva print ad hyped efficacy, says DDMAC

Boniva print ad hyped efficacy, says DDMAC

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A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's Division of Drug Marketing, Advertising and Communication in an untitled letter.

Mia Hamm fronts GSK vaccine awareness effort

Mia Hamm fronts GSK vaccine awareness effort

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GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.

Amgen, Pfizer and Project Runway's Tim Gunn offer psoriasis style tips

Amgen, Pfizer and Project Runway's Tim Gunn offer psoriasis style tips

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Amgen and Pfizer teamed up with fashion guru Tim Gunn for five videos offering style tips -- or 'psophisticated styles' -- for psoriasis patients. The videos resemble reality television shows and feature style consultations with the five winners of the Addressing Psoriasis contest launched last year.

Ad-ucation? Sorvinos plug Lantus in Sanofi web effort

Ad-ucation? Sorvinos plug Lantus in Sanofi web effort

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Sanofi Aventis launched a Lantus-branded "diabetes awareness campaign" featuring Paul and Mira Sorvino.

Arnold Palmer fronts Centocor, Us TOO prostate cancer website

Arnold Palmer fronts Centocor, Us TOO prostate cancer website

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Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

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In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes have enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.

Ethicon Endo-Surgery, CBS HealthWatch partner for colon disease awareness

Ethicon Endo-Surgery, CBS HealthWatch partner for colon disease awareness

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Johnson & Johnson's Ethicon Endo-Surgery partnered with CBS HealthWatch and the American Society of Colon and Rectal Surgeons for a web event broadcast live from EES's booth at the Society's ongoing annual meeting.

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