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 Celebrity

Belushi, Savient observe Gout Awareness Day

May 22, 2013

The actor and patient heads up a roundtable posted on the advocacy site CreakyJoints.
 

DePuy coaches joint pain sufferers not to delay surgery

December 05, 2012

A new campaign from J&J's DePuy Orthopedics, aimed at raising awareness of joint replacement, features Baby Boomers' letters to their younger selves.
 

Home HIV test maker preps TV ad fusillade, lures Pfizer marketer

November 29, 2012

OraSure, the maker of the recently-approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch as it readies a TV ad campaign.
 

Sanofi snags Elizabeth Perkins for Lantus campaign

November 15, 2012

Sanofi has recruited actress Elizabeth Perkins, who has type 1 diabetes, to serve as the face of its Diabetes Co-Stars awareness campaign.
 

Company news: Merck

October 11, 2012

ESPN anchor and former Eagles player Mike Golic will anchor Merck's type 2 diabetes disease awareness campaign Blood Sugar Basics Game Plan.
 

Company news: Pfizer; Celebrity-awareness-palooza

June 25, 2012

A series of emails published by the New York Times Monday is bringing renewed attention to the Cox-2 inhibitor category.
 

Company news: Novo Nordisk and Health Union

May 21, 2012

Novo Nordisk expanded its motorsports initiative, while online firm Health Union launched a mobile app designed to help patients monitor migraines.
 

Victoza effort featuring Southern cuisine queen Deen draws flak

January 17, 2012

Novo Nordisk is courting controversy with a Victoza-branded type 2 diabetes education campaign featuring Southern-fried celebrity chef Paula Deen and her sons.
 

Advil Congestion effort ties traffic gridlock to cold and flu misery

December 13, 2011

Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.
 

Idol star caps Janssen's UGC IBD awareness contest

December 07, 2011

Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).
 

Jim Belushi sings the RCG blues for Savient

November 09, 2011

Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."
 

Desperate Housewives' Delany to flack Pfizer's Caltrate

August 03, 2011

Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder
 

Kardashian to be America's Next Top Psoriasis Celebrity Spokeswoman?

July 26, 2011

Kim Kardashian revealed she has psoriasis on Sunday, when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."
 

Allman to headline Merck's Tune In to Hep C awareness effort

June 21, 2011

Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.
 

Merck partners with Habitat for Humanity in asthma awareness effort

May 25, 2011

Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.
 

Novartis and Amazing Race host ride tandem for MS awareness

May 25, 2011

Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.
 

Generic supplier gets in the celebrity marketing game

March 30, 2011

Celebrities signing on as spokespeople for branded pharmaceuticals is nothing new, but now a generic drug supplier is getting in the game, with actor Eric Roberts serving as a kind of corporate celebrity ambassador.
 

Roche maintained DTC spending on Boniva, while competitors cut back

March 03, 2011

Sally Field's winsome smile may have helped to curb declining sales of Roche's Boniva in 2010, but it didn't carry the drug past Warner Chilcott's Actonel, despite a substantially higher DTC spend.
 

Sanofi taps NBA players to assist in teen vaccine awareness

February 09, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).
 

Boehringer Ingelheim contest seeks COPD songs

January 31, 2011

Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.
 

Boniva print ad hyped efficacy, says DDMAC

January 26, 2011

A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's Division of Drug Marketing, Advertising and Communication in an untitled letter.
 

Mia Hamm fronts GSK vaccine awareness effort

September 29, 2010

GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.
 

Amgen, Pfizer and Project Runway's Tim Gunn offer psoriasis style tips

September 22, 2010

Amgen and Pfizer teamed up with fashion guru Tim Gunn for five videos offering style tips -- or 'psophisticated styles' -- for psoriasis patients. The videos resemble reality television shows and feature style consultations with the five winners of the Addressing Psoriasis contest launched last year.
 

Ad-ucation? Sorvinos plug Lantus in Sanofi web effort

September 21, 2010

Sanofi Aventis launched a Lantus-branded "diabetes awareness campaign" featuring Paul and Mira Sorvino.
 

Arnold Palmer fronts Centocor, Us TOO prostate cancer website

September 01, 2010

Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.
 

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

June 30, 2010

In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes have enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.
 

Ethicon Endo-Surgery, CBS HealthWatch partner for colon disease awareness

May 19, 2010

Johnson & Johnson's Ethicon Endo-Surgery partnered with CBS HealthWatch and the American Society of Colon and Rectal Surgeons for a web event broadcast live from EES's booth at the Society's ongoing annual meeting.
 

J&J hires Neil Patrick Harris to narrate Listerine "documentary"

May 12, 2010

J&J's McNeil division recruited actor Neil Patrick Harris (of Doogie Howser and Dr. Horrible fame) to narrate a three-minute online documentary on the history and uses of Listerine.
 

Boehringer COPD awareness effort targets NASCAR fans

February 04, 2010

Boehringer Ingelheim is sponsoring a star-studded COPD awareness effort with NASCAR, the American Lung Association and the COPD Foundation.
 

CEOs trump movie stars among celeb endorsers, says survey

November 04, 2009

Mulling celebrity spokes-candidates for an ad campaign? Consider this: business leaders are more persuasive than athletes, movie stars or musicians, according to a Harris Interactive poll conducted on behalf of Adweek.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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