Celebrity

Company news: Novo Nordisk and Health Union

May 21, 2012

Novo Nordisk expanded its motorsports initiative, while online firm Health Union launched a mobile app designed to help patients monitor migraines.
 

Victoza effort featuring Southern cuisine queen Deen draws flak

January 17, 2012

Novo Nordisk is courting controversy with a Victoza-branded type 2 diabetes education campaign featuring Southern-fried celebrity chef Paula Deen and her sons.
 

Advil Congestion effort ties traffic gridlock to cold and flu misery

December 13, 2011

Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.
 

Idol star caps Janssen's UGC IBD awareness contest

December 07, 2011

Janssen Biotech wrapped up its IBD Icons campaign on Sunday with an American Idol star crowning the winners of the user-generated content contest at a benefit for the Crohn's & Colitis Foundation of America (CCFA).
 

Jim Belushi sings the RCG blues for Savient

November 09, 2011

Krystexxa maker Savient has recruited Jim Belushi for an awareness-raising campaign dubbed "Check Out Your Gout."
 

Desperate Housewives' Delany to flack Pfizer's Caltrate

August 03, 2011

Desperate Housewives star Dana Delany will serve as the face of Pfizer's "Women Move the World" campaign for OTC supplement Caltrate. In a twist on the user-generated content formula, she'll invite women to submit their girl power-themed stories to the brand's Facebook page for consideration as advertising fodder
 

Kardashian to be America's Next Top Psoriasis Celebrity Spokeswoman?

July 26, 2011

Kim Kardashian revealed she has psoriasis on Sunday, when her diagnosis with the disease featured in an episode of her show, "Keeping Up With The Kardashians."
 

Allman to headline Merck's Tune In to Hep C awareness effort

June 21, 2011

Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.
 

Merck partners with Habitat for Humanity in asthma awareness effort

May 25, 2011

Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.
 

Novartis and Amazing Race host ride tandem for MS awareness

May 25, 2011

Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.
 

Generic supplier gets in the celebrity marketing game

March 30, 2011

Celebrities signing on as spokespeople for branded pharmaceuticals is nothing new, but now a generic drug supplier is getting in the game, with actor Eric Roberts serving as a kind of corporate celebrity ambassador.
 

Roche maintained DTC spending on Boniva, while competitors cut back

March 03, 2011

Sally Field's winsome smile may have helped to curb declining sales of Roche's Boniva in 2010, but it didn't carry the drug past Warner Chilcott's Actonel, despite a substantially higher DTC spend.
 

Sanofi taps NBA players to assist in teen vaccine awareness

February 09, 2011

Sanofi Pasteur, the vaccines division of Sanofi-Aventis, tapped Denver Nuggets all-star Chauncey Billups as its 2011 spokesperson for Vaccines for Teens, an ongoing educational and awareness campaign. Other players will join the effort in local markets this year, in concert with the NBA, WNBA and the Society for Adolescent Health and Medicine (SAHM).
 

Boehringer Ingelheim contest seeks COPD songs

January 31, 2011

Boehringer Ingelheim is partnering with the Country Music Association for a Tune Up For COPD Songwriting Competition featuring country music stars Billy Ray Cyrus and Patty Loveless.
 

Boniva print ad hyped efficacy, says DDMAC

January 26, 2011

A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's Division of Drug Marketing, Advertising and Communication in an untitled letter.
 

Mia Hamm fronts GSK vaccine awareness effort

September 29, 2010

GlaxoSmithKline tapped soccer phenom Mia Hamm for a new vaccine awareness campaign promoting vaccines as an integral part of adult health. Hamm fronted a MedImmune/AstraZeneca flu vaccine awareness campaign last summer.
 

Amgen, Pfizer and Project Runway's Tim Gunn offer psoriasis style tips

September 22, 2010

Amgen and Pfizer teamed up with fashion guru Tim Gunn for five videos offering style tips -- or 'psophisticated styles' -- for psoriasis patients. The videos resemble reality television shows and feature style consultations with the five winners of the Addressing Psoriasis contest launched last year.
 

Ad-ucation? Sorvinos plug Lantus in Sanofi web effort

September 21, 2010

Sanofi Aventis launched a Lantus-branded "diabetes awareness campaign" featuring Paul and Mira Sorvino.
 

Arnold Palmer fronts Centocor, Us TOO prostate cancer website

September 01, 2010

Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.
 

NASCAR driver Jeff Gordon to lead Sanofi whooping cough awareness campaign

June 30, 2010

In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes have enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.
 

Ethicon Endo-Surgery, CBS HealthWatch partner for colon disease awareness

May 19, 2010

Johnson & Johnson's Ethicon Endo-Surgery partnered with CBS HealthWatch and the American Society of Colon and Rectal Surgeons for a web event broadcast live from EES's booth at the Society's ongoing annual meeting.
 

J&J hires Neil Patrick Harris to narrate Listerine "documentary"

May 12, 2010

J&J's McNeil division recruited actor Neil Patrick Harris (of Doogie Howser and Dr. Horrible fame) to narrate a three-minute online documentary on the history and uses of Listerine.
 

Boehringer COPD awareness effort targets NASCAR fans

February 04, 2010

Boehringer Ingelheim is sponsoring a star-studded COPD awareness effort with NASCAR, the American Lung Association and the COPD Foundation.
 

CEOs trump movie stars among celeb endorsers, says survey

November 04, 2009

Mulling celebrity spokes-candidates for an ad campaign? Consider this: business leaders are more persuasive than athletes, movie stars or musicians, according to a Harris Interactive poll conducted on behalf of Adweek.
 

Urologists, NFL launch prostate cancer awareness effort

October 27, 2009

The American Urological Association is partnering with the NFL for a GSK-supported prostate cancer awareness campaign with the message that men should start getting tested at age 40.
 

UCB turns Crohn's patients into brand advocates

September 30, 2009

UCB launched a multifaceted campaign for its Cimzia injectable, calling on patients and doctors to publicly educate others about Crohn's disease and treatment.
 

Wyeth taps Jane Seymour for European RA campaign

September 22, 2009

Wyeth enlisted actress and artist Jane Seymour for an unbranded rheumatoid arthritis campaign in Europe.
 

GSK, McEnroe urge over-40 men to get tested for prostate cancer

September 14, 2009

GlaxoSmithKline recruited tennis great John McEnroe for an awareness campaign about prostate cancer.
 

Lilly, Chicago Bears' Cutler throw touchdowns for diabetes

September 11, 2009

Lilly extended its partnership with Chicago Bears quarterback Jay Cutler in a program that will provide $1,000 to the American Diabetes Association for every touchdown pass Cutler completes.
 

MedImmune taps soccer champs for flu awareness

August 20, 2009

MedImmune launched a branded awareness campaign starring soccer greats Mia Hamm and Brandi Chastain to underscore the importance of getting immunized for the flu.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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