CEOs respect importance of reputation

Share this article:
Healthcare CEOs are concerned about corporate reputation, according to a survey by FischerHealth, Porter Novelli Consulting and PRSA Health Academy.

Nearly two-thirds of the 30 CEOs surveyed said reputation was “critical” or “very important” to their organization's success, and similar numbers said a positive shift in reputation “significantly” or “dramatically” affects their bottom line.

A large majority (86%) said negative events would adversely impact their bottom line.

All rated their firm's reputation as “excellent” to “good” with key external audiences, including consumers, regulators, legislators and employees, though less than half (47%) rated their reputation with news media as “very good.”

However, more than one-third (39%) had not measured their reputation. Three-quarters of respondents said they were “satisfied” or “very satisfied” with their staff's ability to understand and deliver on reputation-management objectives.

Share this article:
You must be a registered member of MMM to post a comment.
 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.