Cephalon consolidates oncology professional into Draftfcb

Share this article:

Cephalon has consolidated its oncology business into Interpublic Group's Draftfcb.

The franchise includes Trisenox, which was with WPP's Sudler & Hennessey, and Treanda, which was with Omnicom's LyonHeart.

It's a purely professional-facing assignment, as those brands are not currently advertised to consumers. Draftfcb, which previously handled advertising for the company's alertness drug Nuvigil, will take over the oncology business sometime this quarter, Cephalon said.

Share this article:
You must be a registered member of MMM to post a comment.

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.