Certified CME provider: Haymarket Medical Education LP

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Company Profile
Haymarket Medical Education (HME) is a custom medical communications company with more than 20 years of experience in producing top-quality continuing education programs. Our initiatives reach the full spectrum of health-care professionals, including physicians, physician assistants (PAs), nurse practitioners (NPs), pharmacists and diabetes educators, among others. HME, a division of Haymarket Media, delivers educational value by developing enduring relationships with leading clinicians across all disciplines and leveraging the nationwide reach of Haymarket clinical publications.

Services and Offerings
Our nationally recognized CME/CE activities integrate print, electronic and live media for optimal reach and reinforcement to our targeted audiences. Each year, HME produces more than 150 educational newsletters, monographs, webcasts, CD-ROMS, slide programs and live symposia for a combined audience of more than two million clinicians.  HME's dedicated and energetic teams of sales professionals, program managers, medical editors and designers combine up-to-date and practical information with creative educational tactics and diverse distribution channels. This collaborative approach allows the latest scientific advances to be put to use immediately in the interests of better patient care.

We cover all therapeutic areas, from pediatrics to geriatrics, from low testosterone to high cholesterol. We partner with leading academic centers and work closely with all parties involved in the educational environment to ensure effective learning experiences for the practitioner and optimal health outcomes for the patient. In 2007, we were proud to take part in a Performance Improvement initiative on depression and anxiety that received a national award from the Alliance for Continuing Medical Education.

Proprietary Distribution Channels
Haymarket's Medical Publishing Division offers a variety of distribution solutions via print or web, ranging from the peer-reviewed Journal of the American Academy of Physician Assistants (JAAPA), to top-tier medical titles such as The American Journal of Hematology/Oncology, The Clinical Advisor, Renal & Urology News and Monthly Prescribing Reference. We reach audiences across all medical specialty areas through these and other channels.

Case Study
In consultation with Boston University and with leading clinicians and researchers, we developed an integrated series of educational activities designed to improve the ability of  primary-care physicians, NPs and PAs to screen for depression and anxiety disorders in day-to-day patient care and to develop effective strategies for both the acute and maintenance phases of treatment. A series of web-based teleconferences on these topics was followed by publication of a monograph reaching more than 100,000 clinicians nationwide.

The monograph in turn was followed by an intensive, practice-based Performance Improvement initiative, run by Boston University, which gave participants an opportunity to extend their learning experience and earn 20 continuing education credits. 

This program received an award from the national Alliance for Continuing Medical Education as the best industry-supported educational activity of the year. By integrating a variety of HME resources and capabilities, we were able to build a relationship with key national thought leaders and an accredited provider to educate a broad spectrum of health-care practitioners at the very heart of patient care.  This innovative and collaborative spirit is a distinguishing feature of HME.
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