Wishbone-ITP won the consumer and professional advertising business for Auxilium’s prescription testosterone replacement therapy, Testim.
Pacific Communications has been named agency of record for Juvederm, Allergan’s dermal filler family of products approved in June for treating facial wrinkles and folds. Pacific, which is owned by Allergan, also handles Botox Cosmetic and other physician-dispensed skincare treatments in Allergan’s facial aesthetics portfolio.
Roche switched professional agencies for its top-selling hepatitis C therapy Pegasys to Omnicom’s Harrison & Star from echo Torre Lazur, part of Interpublic Group’s McCann Healthcare Worldwide. The move followed a three-way pitch among Harrison & Star, GSW and one other agency. Pegasys is the world’s best-selling treatment for chronic hepatitis C. The drug brought in $1.13 billion in revenue last year, a 17% increase over 2004.