Lazur Hoyvald Goldstein Partners has been chosen by Ferndale Laboratories to brand the company’s new institutional sales division, a wholly owned subsidiary created to focus on hospital sales. The assignment will include a full range of branding activities, including naming the new subsidiary, creating a logo and other corporate identity materials, and developing sales-support collateral for Ferndale products used in hospitals and other institutional settings.
Account wins
Lazur Hoyvald Goldstein Partners has been chosen by Ferndale Laboratories to brand the company's new institutional sales division, a wholly owned subsidiary created to focus on hospital sales.