It’s that time of year when, for one gloriously amped evening, healthcare agencies switch focus from brands to bands and strut their musical talents on the big stage. 

Pharmapalooza, the industry’s annual “battle of the bands” contest, returns to B.B. King Blues Club & Grill (237 West 42 Street, New York) on Wednesday, November 6th at 7pm.

As in previous years, all proceeds from the event, which is hosted by New York-based CDM Group, will benefit The Children’s Hospital at Montefiore. Last year’s event raised more than $100,000.

This year’s line-up includes ensembles from AbelsonTaylor (“Hard to Swallow”), Grey Healthcare Group (“Pharma’s Daughter”), Publicis Kaplan Thaler (“Hot Flash”), CDMi (“Urge to Merge”) and CDM Princeton (“The Jughandles”).

Bringing home the trophy last year was CDMiConnect collective “Licensed to Heal” with a rousing tribute set to recently deceased Beastie Boys’ legend, Adam Yauch.

A limited number of general admission tickets and VIP tables for Pharmapalooza 6 are still available here. If you are unable to attend but would like to make a donation, please contact [email protected].