Apollo taps W2O as LAP-BAND AOR
Apollo EndoSurgery has tapped W2O Group as its agency of record for its LAP-BAND weight reduction system. The agency will look to lift the procedure's profile through advertising, digital engagement and multi-channel marketing efforts. "W2O came to the table with a deep understanding of what we are looking to achieve as a brand and how it fits into our portfolio of gastroenterological products,” president and CEO of Apollo Endosurgery Dennis McWilliams stated in a release.
Jim Weiss, CEO of W2O, offered, “We could not be more enthusiastic to partner with Apollo to write the next exciting chapter of the brand story.”