AZ selects ImpactRx to check effectiveness
execute their plan of action; how well physicians perceive their efforts; and the impact of their activities on new patient treatment decisions.
There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.