Company news: CSL Behring and McGraw-Hill
McGraw-Hill launched mobile versions of its AccessMedicine and AccessPharmacy sites for healthcare professionals. The publisher currently supports iPhone and iPhone 3G, Android and BlackBerry Bold.
Such intense interest in health content is a rich opportunity to engage, inform, support, and motivate key customer constituencies.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
"The Period Shop" is the first effort in a multi-year "Period Projects" campaign.