Company news: Digital health edition
More than half of moms say social networks have influenced their opinion of health and wellness topics, according to a survey by consultancy Enspektos, and four in ten moms who own smartphones have used them to download mobile health apps from iTunes and other places. The consultancy said engaging moms through social media will be tough for the health industry, though, since they spend most of their time online focused on non-health topics.
Everyday Health, the web portal, was nominated for a daytime Emmy for Everyday Health, the syndicated TV series. The show, which features inspiring stories of people who've surmounted health crises, is broadcast Saturday mornings on ABC affiliates nationwide. Everyday Health produces it in partnership with TV distributor Litton Entertainment and indie production company Trium.
One app to bind them all? A developer called Happtique has come up with mRx, a program designed to make it easy for docs to refer patients to medical apps for fitness, adherence or monitoring.