Company news from the 02/20/07 News Brief

GfK Market Measures has established a dedicated business unit and appointed senior industry expert in oncology, Bill Bowman, to lead the company's strategic efforts in this area of research. In his new role as VP of oncology at GfK Market Measures, Bowman, who has more than 15 years of oncology experience, will be responsible for developing syndicated products for oncology and serve as a key in-house resource for custom marketing research studies involving cancer therapies.