Blue Diesel, an inVentiv Health company focused exclusively on interactive marketing, recently opened an office in Newtown, PA. The new location was opened to provide expanded service to Blue Diesel's growing base of clients on the East Coast. “Expanding our operations is an exciting step for us," said Kelly Gratz, president of Blue Diesel. "This new location will allow us to work more collaboratively with our East Coast clients while still leveraging our Columbus-based office.” The new office will be located at 41 University Drive, in a building that is shared by several other inVentiv Health companies.
Pharmaceutical industry daily digest FirstWord has launched a mobile edition identical to its PC version that is compatible with most handheld devices and poised to tap into subscribers currently served by BlackBerry. The new edition, called FirstWord Mobile, is believed to be the only mobile publication that allows subscribers to customize its content, selecting specific drugs, world markets and international companies to follow on a daily basis.