Company news: Nature Publishing Group, Elsevier, Medicare
Elsevier has added four new medical board review apps. The latest titles are Braunwald's Heart Disease Review and Assessment, Emergency Medicine and Review, Rush University Medical Center Review of Surgery and Sleep Medicine Review: A problem-oriented approach. The titles include a teaser version to give users a sense of the content and can then be purchased from within the app. ITunes indicates the top in-app purchases have been for Surgery, Heart Disease and Emergency, which cost between $74.99 and $99.99. The latest mobile-optimized apps include bookmarks, interactive Q&A, among other features.
The idea of raising the age of Medicare eligibility as a way to save money is not as simple as it may appear, reported NPR. The problem: it would mean only patients with very costly medical care would be covered. Having healthier, 65-year-olds in the mix somewhat dilutes the financial impact, much like younger -- think 20-year-olds -- are great for insurers because they pay premiums but use fewer services, providing ballast for the more service-intense (i.e., older) patient population. Taking 65-year-olds out of the Medicare mix would be like pulling the healthy 20-somethings out of the pool, and could drive up Medicare premiums.