Company news: Novo, Facebook, Merz
Facebook's sponsored stories appear to be paying off, reported eMarketer, which sourced its numbers from Marin Software. The findings show a worldwide increase in Facebook's click through rates, costs per clicks and costs per thousands between April 2011 and March 2012. eMarketer thinks the sponsored stories – ads that show up in user's news feed – could be behind the jump.
James Hartman slid into his new job as VP Medical Dermatology for Merz Tuesday. The alum of Obagi Medical Products and Stiefel Laboratories will oversee the company's medical and OTC portfolio, which includes the fungal fighter Naftin (Naftifine HCl) and the scar/stretch-mark product Mederma. Hartman worked with CEO and President Bill Humphries while at Stiefel. Humphries joined Merz in March. A company statement indicated more senior appointments are expected.