Company news: Publicis and the American Heart Association
Publicis Groupe is expanding its footprint in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd. The newly acquired group is being merged with Publicis Healthcare Communications Group (PHCG) and will be renamed UBS Saatchi & Saatchi Health. The agency says the acquisition makes it one of the largest healthcare communications groups in the region, joining other Publicis agencies including Publicis Life Brands Dreams and Publicis Life Brands China.
The American Heart Association has launched its online-only Journal of the American Heart Association. This will be the association's 12th title and first web-only journal. The group says the web-only format will free authors from space limits and will allow papers to be published at a faster pace than ink-and-paper publication. JAHA will be available without a subscription and supported by author-submission payments as opposed to advertising revenue. The journal focuses on cardiovascular and cerebrovascular sciences and is overseen by an editorial board that unites 16 scientific councils.