Company news: SDI and Cegedim

SDI and Cegedim Strategic Data are partnering on a market research service that tracks selling activities in the oncology therapeutic market. The Oncology Selling Audit, a monthly service to launch in January, will “provide nationally projected measures of personal selling in the oncology market, including competitive corporate calls, details, messages, and promotional spending,” and will allow analysis by tumor type, staging, and modalities, the two market research firms said.

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